In this interview, our host, Kevin Benedict, sits down with David Downing, EVP of Product Management and Product Marketing at ASG Technologies, to explore the evolving role of product positioning and messaging in a rapidly shifting market. David discusses how cloud adoption and subscription-based models have changed marketing strategies, requiring companies to better refine and align with user behavior. He also highlights key themes from Evolve 19, like innovation, adaptability, and balancing scalability with customer-centricity.
