In this insightful conversation, Jessica Ly speaks with Dori White, Head of Field and Partner Marketing at ePlus Inc., about the shift from in-person events to digital engagement strategies. Dori shares how her team has navigated this transition, leveraging webinars and interactive digital campaigns to maintain strong customer connections. She also discusses the ongoing challenge of differentiation in a competitive market and offers best practices for making virtual events more impactful and engaging.
