In this interview, our host, Kevin Benedict, speaks with Efrat Ravid, CMO of ContentSquare, about the evolving landscape of digital marketing and customer engagement. Efrat highlights the importance of delivering personalized, data-driven content across multiple formats, including small videos, mobile-optimized visuals, and research-backed insights. She also discusses the increasing role of AI and automation in streamlining repetitive tasks, enabling marketers to focus on creativity and deeper customer understanding.
