In this exciting interview, our host, Jessica Ly, is in conversation with Giselle Lopes, Head of Global Marketing at Bristlecone, about the evolving dynamics of supply chain optimization. Giselle shares her insights on how transparency enables greater efficiency for better decision-making. She also explains the five stages of business condition: fragile, reactive, robust, resilient, and anti-fragile, and how Bristlecone is leveraging these stages to modernize its go-to-market strategy.