In this interview, our host, Kevin Benedict, sits down with Gretchen Eischen, SAP Ariba’s VP of Corporate Marketing. Grechen discusses procurement's transformative role, particularly through supply chain innovation and sustainable practices. She also highlights the power of responsible purchasing decisions, emphasizing how it can help drive cost savings and process efficiency while aligning with global sustainability goals.

Demand Solutions
Gretchen Eischen: Marketing Strategies & Intelligent Spend Insights
Related Interviews

Demand Solutions
Interviews
Armen Najarian: Strengthening Digital Identity and Security in Marketing
Learn More
Demand Solutions
Interviews