Interviews

Gretchen Eischen: Marketing Strategies & Intelligent Spend Insights

Written by MarketStar Editorial Team | Apr 16, 2019 6:15:00 AM

In this interview, our host, Kevin Benedict, sits down with Gretchen Eischen, SAP Ariba’s VP of Corporate Marketing. Grechen discusses procurement's transformative role, particularly through supply chain innovation and sustainable practices. She also highlights the power of responsible purchasing decisions, emphasizing how it can help drive cost savings and process efficiency while aligning with global sustainability goals.