In this interview, our host, Jessica Ly, sits down with Jason Grier, EVP and Chief Customer Officer at Reputation.com, to discuss how businesses are redefining CX by integrating it with online reputation management. Jason highlights how CX is evolving through search marketing and review management, creating a direct impact on customer engagement and their view of a brand. He also explains the role of Reputation Score in helping brands assess and improve their public perception to drive better customer trust and improve business outcomes.