In this insightful interview, Jeannette Wilson, Marketing manager at Microchip Technology Inc., talks to our host Jessica Ly about the challenges faced in IoT security, recent innovations at Microchip Technology, and explains their latest security offerings.
Highlights of the Interview
Need for Heightened Security Measures
Security is no longer just about mitigating fears; it's crucial for protecting brand image and customer trust. Integrating hardware cryptography and secure device identification with cloud solutions makes it easier and safer for businesses to ensure secure connections.
Challenges Faced with Marketing and Educating
Educating customers on the importance and implementation of security is a significant challenge. Providing flexible solutions and varying levels of security helps guide clients through the process, ensuring they adopt the appropriate measures for their needs.