In this insightful interview, our host, Rajiv Parikh, sits down with Kelly Hopping, Chief Marketing Officer at Gartner Digital Markets, to discuss her approach to brand marketing and scaling awareness in competitive markets. Kelly shares key insights from her experience, including launching high-impact brand campaigns, securing leadership buy-in for long-term marketing strategies, and fostering company-wide alignment for growth. She also highlights the power of integrating brand efforts across all touchpoints to drive measurable success.