In this interview, our host, Kevin Benedict, is in conversation with Kim Albrecht, CMO of SAP Concur, as they discuss the role of marketing in driving customer engagement in the spend management space. Kim shares insights on the importance of customer empathy, leveraging data to refine marketing strategies, and the value of active listening as a leadership skill. She also reflects on how hands-on experience with customer support shaped her approach to crafting impactful marketing messages.