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Sales

Kristen Habacht: Navigating Sales Development in the Modern Era

IIn this interview, our host, Jessica Ly, sits down with Kristen Habacht, Head of Sales Development for the Enterprise Market at Atlassian, to discuss best practices in sales development and revenue generation. Kristen shares insights from her experience at Trello, including strategies for accelerating customer acquisition in a freemium model. She also explores the shift toward remote sales, highlighting its benefits for productivity, time zone flexibility, and effective SaaS demonstrations.