Interviews

Lara Richardson: Boosting Viewership Through Creativity and Authenticity

Written by MarketStar Editorial Team | Mar 29, 2019 6:15:00 AM

Our host, Jessica Ly, interviews Lara Richardson, Group EVP of Marketing at Discovery, as she discusses exciting upcoming campaigns aimed at re-establishing Discovery's focus on nature, science, and family-friendly content. She also highlights their global rebranding initiative aimed at aligning Discovery’s diverse offerings with its roots, showcasing its role as a trusted, innovative entertainment brand.