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Mada Seghete: Mastering Cross-Platform Attribution

In this engaging interview, our host, Patrick Ronan, speaks with Mada Seghete, Co-founder & Head of Marketing at Branch. Mada shares her journey from Silicon Valley’s startup culture to building Branch, a cross-platform linking and measurement platform. She discusses the challenges of scaling, the importance of culture, and offers valuable advice on perseverance, adaptability, and navigating startup hardships.