Our host, Jessica Ly, interviews Malery Lassen, Director of Global Partner Marketing at ThoughtSpot, on how data analytics and AI-driven insights are shaping modern partner marketing strategies. Malery shares her insights on building scalable partner ecosystems and explores the challenges of balancing internal and external enablement through effective content marketing. She also highlights ThoughtSpot’s efforts to enhance partner engagement by leveraging the right tools to streamline communication and drive collaboration.