Interviews

Mike Minchew: The Evolution of Sales Enablement

Written by MarketStar Staff | Jul 17, 2019 10:33:00 AM

In conversation with Rajiv Parikh, Mike Minchew, Head of Global Sales and Marketing Enablement at DXC technology, speaks about the evolution of sales enablement and how important it is to have a sync between marketing and sales departments. He also talks about the role of AI in empowering sales professionals.