In this interview, our host, Kevin Benedict, sits down with Nik Koutsoukos, VP of Marketing at Catchpoint, to explore the evolving nature of customer interactions. Nik discusses how businesses need to proactively enhance digital experiences, emphasizing the need to ensure seamless performance across mobile, cloud, and internet-based services. He also highlights the increasing convergence of employee and consumer digital behaviors and the importance of gaining visibility into service performance to drive better experiences.