In this interview, our host, Jesica Ly, talks with Radu Ranga, Head of Design, and Fred Studer, CMO, of FinancialForce. They share insights into how their marketing strategies significantly improved online conversion rates from 1.8% to nearly 7% and increased the return on marketing dollars from 9:1 to 20:1. They also dive into the art and science of SaaS marketing, discussing key tactics and highlighting the importance of collaboration between design and marketing teams to drive more impactful results.