In this interview, Sasha Emmerling, Senior Director of Marketing at VMware, shares her knowledge on how to create brand awareness, discusses the promotion of women in tech and talks about the importance of diversity and inclusion.
Highlights of the Interview
Being Successful with a Go-to-Market Strategy
The go-to-market procedure is a company’s arrangement to use its inside and outside resources, like sales personnel and distributors, to convey their novel offer to customers and gain the upper hand against competitors.
Diversity and Inclusion
Hiring from a diverse pool of candidates leads to a progressively qualified workforce. A diverse and inclusive workforce helps companies reduce employee-turnover costs. Diversity also creates a more creative and innovative workforce. In fact, diversity in the working environment is important to make an economy competitive in a globalized world.
Security in Networking
Network security is one of the most important areas you need to focus on while working on the internet, regardless of how small or big your business is. While there is no network that is immune to attacks, a steady and productive network security system is essential to protect customer information. A decent network security system helps businesses reduce the threat of data theft.