In this interview, Scott Powell, VP of Global Enablement at Optimizely, talks about the changes in marketing and software development.
Highlights of the Interview
Customer Success is Essential
Customer success improves customer happiness and loyalty. When you help your customers succeed, they become your biggest promoters and advocates.
The Importance of Increasing Revenue
Increasing your revenue improves the profitability of your business. Revenue growth becomes the engine for investing, acquiring, expanding, and attaining more growth and profit in your business.
The Evolution of Sales Enablement
Sales enablement started impacting the ability to provide quick informational sales professionals to start doing a better job in enabling sales. Together it helped the salesmen re-align their approach to the customers, which made it much more relevant in reacting positively.