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Interviews
Demand Solutions

Michael Schipper: Driving Adoption Through Data-Driven Marketing

Our host, Jessica Ly, interviews Michael Schipper, Senior Marketer at Google, about how data-driven marketing is fueling adoption of Chrome Enterprise across business environments. Michael shares insights into how his team uses prioritized metrics to track engagement and impact. He also explains how Chrome’s enterprise solutions address IT challenges—offering a blueprint for marketers looking to align campaigns with real business needs.