In this engaging interview, Jessica Ly speaks with Sherri Liebo, CMO at Digital Realty, about evolving trends in the data center market. Sherri shares how Digital Realty has transformed its approach to customer storytelling, shifting from a private client approach to a proactive case study strategy that empowers sales teams. She also discusses the impact of earned and paid search in demand generation and the importance of leveraging customer testimonials as a powerful sales enablement tool.
