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Srishti Sofat: Advancing Marketing Automation and Hyper-Personalization

Our host, Jessica Ly, interviews Srishti Sofat, VP of Product Development at Oracle Marketing Cloud. Srishti explains how the platform is designed to help marketers deliver personalized messages across channels, and to reach the right customer with the right message at the right time. She also shares her career journey, highlighting the importance of being vocal about ambitions, building strong support systems, and continually embracing innovation to drive success.