Our host, Jessica Ly, interviews Valerie Jones, VP of Marketing at Broadridge, about the company’s success with account-based marketing (ABM) in the fintech space. Valerie highlights how strategic targeting and measurement have led to significant increases in leads and web traffic, emphasizing the importance of aligning goals with each stage of the customer journey. She also shares insights on optimizing marketing investments across channels like social media, syndicated content, and Google Ads to maximize impact.
