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Vidhya Srinivasan: Uncovering Key Trends and Innovative Marketing Techniques

In conversation with our host, Jessica Ly, Vidhya Srinivasan, VP of Marketing at BMC Software, highlights the importance of adopting forward-thinking marketing strategies and trends in the tech industry. She also reflects on her experiences as a woman in tech, rising through the ranks at major enterprises like Cisco, ServiceNow, and BMC, and the unique challenges and opportunities that come with navigating leadership roles in large organizations.