Summary
Key Trends, Insights, and Strategies to Drive Growth in 2014
Content Marketing has experienced quite the transformation in recent years, leading to a substantial increase in its global spend. As technological advancements and evolving consumer behaviors reshaped the marketing landscape, marketers began to prioritize cross-channel strategies and big data analytics.
As the focus on content marketing continues to grow, there is a significant shift towards digital campaigns, video marketing, and search engine optimization. This report provides insights for CMOs and marketing leaders on the trends and strategies to drive growth and ROI in the rapidly changing market.
Key Insights:
-
87% of marketers plan to increase their budget allocation towards digital marketing in the next twelve months.
-
83% believe that email will remain the most effective distribution channel, followed by events and search engines.
-
75% of marketers anticipate that video will be the most effective content asset in 2014.
-
85% report a decrease in marketing spends on mobile marketing and traditional media like radio and television.
Download the full report to access a wealth of comprehensive insights, in-depth analyses, and actionable strategies designed to help you optimize your B2B marketing initiatives in 2014.
