In today's digital era, the consumer's buying journey spans multiple channels, making the lead generation and conversion process increasingly complex for marketers. As businesses strive to adapt to these changes, a well-orchestrated, consumer-centric approach to marketing is essential.
This report offers insights into the current state of cross-channel strategies and marketing attribution models, providing B2B marketers with actionable tips to enhance their campaigns and improve ROI.
Key Insights:
68% of marketers reported improved customer interaction and engagement as the top benefit of a cross-channel marketing strategy.
88% of marketers believe technology is vital for the success of cross-channel marketing programs.
64% of B2B marketers indicated that a well-integrated cross-channel marketing strategy leads to higher ROI on marketing campaigns.
57% of marketers use analytics to gain a comprehensive view of customer behavior across channels, aiding in more informed decision-making.
Download our comprehensive report to gain more insights into the latest B2B cross-channel marketing and attribution strategies and learn how to implement them effectively within your organization. Unlock the potential of your marketing campaigns today!