Summary
Exploring Mobile Commerce Trends: Key Insights from 2016
The rise of mobile technology has revolutionized the way consumers shop, leading to a significant increase in mobile commerce (m-commerce). This report delves into the trends shaping m-commerce in India, providing a comprehensive analysis of consumer behavior, preferences, and the factors driving this shift. By examining these trends, businesses can gain valuable insights into how to optimize their strategies to meet the evolving needs of the mobile-savvy Indian consumer.
Key Insights:
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83% of respondents shop online via their mobile phones.
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53% made a purchase from an online retail platform in the past month.
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28% shop on their mobile phones once a week; 33% shop once a month.
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Gadgets and electronics are the most popular categories, followed by clothing and accessories.
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81% of respondents are unaffected by mobile ads.
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