In 2017, social media usage among Indian smartphone users in the 18-44 age group revealed fascinating trends and behaviors. This insightful report uncovers the motivations, preferences, and concerns of men and women using social media apps on their mobile devices. By understanding these patterns, marketers can tailor their strategies to better engage this dynamic demographic.
Key Insights:
Widespread Adoption: 91% of surveyed individuals have a social media account or app on their phone, with 58% checking updates multiple times a day.
Concerns About Usage: Key concerns include memory/battery drain (37%) and the impact on work time (32%).
Ad Engagement: 86% of respondents admit to clicking on social media ads, with higher engagement in the 25-34 age group.
Brand Interaction: 69% follow their favorite brands on social media, primarily for discounts (40%) and new product information (38%).
Tap into the pulse of India's smartphone generation and elevate your marketing game. Download the full report now to uncover more insights and leverage these trends for your marketing strategy.