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Demand Solutions

State of B2B Content Marketing 2015

Summary

Harnessing the Power of Content to Fuel Business Growth in 2015 and Beyond

In a world where consumers are bombarded with information, content marketing has become essential for cutting through the noise and capturing attention. Effective content strategies not only foster trust and engagement but also enable businesses to stay competitive and relevant in a constantly evolving market.

Discover the pulse of modern marketing with our comprehensive study on content marketing trends and strategies. Dive into the evolving content landscape, from the rise of video and website content as primary channels to the critical role of nurturing prospects in successful content marketing programs.

Key Insights:

  • 95% of marketers identify website as the most leveraged content channel.

  • 90% of respondents choose nurturing prospects as the key objective of their content marketing program.

  • 80% of respondents have no exclusive content marketing strategy for mobile.

  • 78% of respondents identify videos as the most leveraged content type.

Ready to amplify your marketing strategy with content marketing insights? Download the report now and stay ahead of the curve by unlocking the potential of content marketing in driving business success.

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State of B2B Content Marketing 2015