B2B marketing stands at the intersection of growth and collaboration, serving as the means of showcasing one’s offerings. It isn't just about selling—it's about fostering innovation, unlocking new markets, and carving out a distinctive identity for ourselves.
This report delves into the key findings and trends shaping the B2B marketing landscape, from the notable shift towards digital channels to the identification of the most effective assets for achieving marketing goals. Here's your chance to gain insights into the evolving strategies and practices driving success in B2B marketing.
Key Insights:
71% of respondents identified increasing revenue as a top marketing objective.
81% of respondents recognized their website as the most effective online distribution channel.
70% of respondents cited website content as the most effective tool in helping achieve marketing goals.
Don't miss out on the valuable insights provided in the "State of B2B Marketing 2015" report. Download now to gain a deeper understanding of the evolving B2B marketing landscape and uncover strategies to drive success in your marketing efforts.