With online retail witnessing substantial growth, marketplaces have emerged as a critical avenue for businesses to reach a broader audience, offering unparalleled opportunities for expansion and customer engagement. As competition intensifies, mastering the dynamics of these platforms has become essential for maintaining a competitive edge.
This report captures the insights and challenges faced by retailers in the US and India, highlighting their experiences with marketplace platforms. Discover how these retailers navigate the complexities of online marketplaces to drive revenue and manage operations effectively.
Key Insights:
93% of retailers have their own websites, with Magento and Shopify being the most popular platforms.
90% of respondents list their products on Amazon, making it the most popular marketplace.
88% of retailers cite high costs as the primary reason for not listing on marketplaces.
Inventory control is considered the most useful feature offered by marketplace aggregators, according to 65% of respondents.
Higher shipping costs and new competition are significant challenges faced by retailers in multi-channel environments.
Stay competitive in the dynamic world of online retail. Download this report now to uncover in-depth insights and strategic recommendations for leveraging online marketplaces. Enhance your business's reach and efficiency with expert guidance from this comprehensive study.