Product marketing has evolved significantly in the digital age, shifting from traditional tactics to a more integrated, customer-centric approach. This evolution has enabled businesses to leverage data analytics and digital tools to create more personalized and effective marketing campaigns.
This report highlights the latest trends, challenges, and strategies employed by marketers to effectively reach and engage their target audience. With actionable insights and data-driven recommendations, this report is essential for any B2B marketer looking to stay ahead of the curve.
Key Insights:
87% of marketers believe that product marketing to a B2B audience has drastically changed.
82% of marketers report that customers expect to see a product demo before making a purchase decision.
75% of marketers use videos during the introduction stage of their product’s lifecycle.
49% of marketers allocate 25% to 50% of their total budget to outbound marketing.
77% of marketers carry out lead scoring and lead nurturing exercises.
Redefine your B2B product marketing strategy with the latest insights and trends. Download the "State of B2B Product Marketing 2014" report today and unlock the tools you need to succeed in the digital marketplace. Don’t miss out—get your copy now!