In the fast-paced realm of B2B marketing, staying updated with current trends and practices is essential. By understanding the latest innovations and shifts in the market, businesses can maintain a competitive edge and effectively meet their customers' evolving needs.
This report provides an in-depth analysis of the latest developments in the field. Filled with insights from senior marketers across various sectors, this report sheds light on effective strategies, challenges, and tools that shape today's product marketing landscape.
Key Insights:
84% of respondents invest in product marketing.
69% of marketers prioritize understanding buyer needs as a critical go-to-market strategy.
81% of executives prefer direct selling as their top sales distribution strategy.
89% of marketers use new customer acquisition as a primary metric to measure the impact of product marketing.
70% of respondents evaluate revenue generated to gauge the success of a product launch.
Stay ahead in the competitive B2B landscape. Download the "State of B2B Product Marketing 2015" report now and gain access to comprehensive insights and actionable strategies that will help you optimize your product marketing initiatives—get your copy today!