Search marketing continues to be a cornerstone for driving online traffic and achieving business objectives. This report provides a detailed analysis of the current state of search marketing among B2B companies, highlighting the practices and strategies that are yielding results. By gathering insights from senior marketing professionals across various industries, this report sheds light on the key trends, challenges, and future directions of search marketing. Enhance your understanding and application of search marketing to drive better business outcomes.
Key Insights:
76% of respondents consider both SEO and SEM as part of their search marketing strategy.
66% of marketers rate organic search over paid search in terms of performance.
56% of respondents expect their search marketing budget to increase over the next 12 months.
73% of respondents say their companies invest in search marketing.
67% of marketers use social media channels to boost their SEO efforts.
38% of respondents say their search marketing strategy is very well integrated with their overall marketing program.
Elevate your search marketing strategy with the latest insights from industry experts. Download the "State of B2B Search Marketing 2015" report now to discover effective tactics and future trends to optimize your marketing efforts and achieve better results—get your copy today!