The product marketing landscape continues to evolve, driven by technological advancements and changing customer expectations. In response, companies are realigning their product marketing strategies with these evolving demands, ensuring they are equipped to effectively engage and retain customers.
This report dives deep into the state of product marketing, providing a detailed analysis of current practices, challenges, and trends. Armed with these insights, businesses can better navigate the complexities of product marketing and implement strategies that drive success in an ever-changing market.
Key Insights:
62% of organizations identify their product marketing teams as the owners of product launch activities.
85% of respondents confirmed that their organizations invest in product marketing.
Sales enablement (71%) and understanding buyer needs (68%) are the top activities where marketers invest their time.
Case studies (68%) and product videos (64%) are the most effective digital content assets.
Revenue and the number of leads (both 61%) are the primary metrics for measuring product marketing impact.
Elevate your product marketing efforts with the latest insights and strategies. Download the "State of Product Marketing 2017" report now to gain access to valuable data and expert recommendations to stay ahead of the competition and optimize your marketing strategies for greater success.