Summary
Enhancing Product Marketing: Key Insights into Content Creation and Delivery for 2019
In the ever-evolving digital landscape, the significance of effective content creation and delivery in product marketing cannot be overstated. As buyers become more informed and discerning, marketers must rise to the challenge of creating personalized, impactful content that addresses unique customer needs. This report delves into the strategies, challenges, and trends shaping content marketing in 2019, providing valuable insights for marketers aiming to stay ahead. By leveraging these findings, businesses can enhance their product marketing efforts and better meet customer expectations.
Key Insights:
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88% of organizations invest in content creation for their product marketing programs.
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72% have dedicated product marketing teams handling product launch activities.
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The most widely used channels for promoting product-related content are websites (91%) and email (91%).
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Webinars (56%) and case studies/testimonials (54%) are the top content formats for generating leads.
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The biggest challenges in content creation include creating enough new content (56%) and aligning content to the customer journey (51%).
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Identifying the right channel (70%) is the primary channel-related issue faced by marketers.
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