Summary
Unleashing Sales Potential: Key Insights from Sales Enablement 2019
In today’s complex B2B landscape, boosting sales productivity and efficiency is paramount. Sales enablement has emerged as a vital strategy, equipping sales teams with the tools and content they need to succeed. This report delves into how organizations are implementing sales enablement practices, the challenges they face, and the measurable benefits they experience. By exploring these insights, companies can refine their sales processes and achieve higher conversion rates and shorter sales cycles.
Key Insights:
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81% of companies have a dedicated sales enablement resource.
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74% of organizations have an onboarding period of between 1 and 6 months.
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Playbooks and videos are the most widely used collateral in sales enablement.
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Engagement metrics are the most popular for measuring sales enablement collateral performance.
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Inability to measure success is the key roadblock in the sales enablement journey.
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76% of organizations see an increase in sales between 6% to 20% due to sales enablement.
Elevate your sales strategy with actionable insights from industry leaders. Access the "State of Sales Enablement 2019" report now to discover effective tactics, overcome challenges, and drive your sales performance to new heights—download your free copy today!
