Navigating the complex B2B sales landscape requires a robust content strategy. Sales enablement is crucial for equipping sales teams with the necessary tools and resources to succeed. This report delves into how businesses are managing and distributing sales enablement content, the challenges they face, and the strategies they employ. By understanding these dynamics, organizations can enhance their sales processes, ensuring their teams are well-prepared to meet buyer demands and close deals effectively.
Key Insights:
Aligning content to the buyer journey is the top focus for next year.
Content analytics is the most sought-after feature in sales enablement solutions.
Many marketers struggle with a lack of clarity on what content to create.
Easy access to relevant content remains a significant challenge for sales teams.
Most organizations have a dedicated sales enablement resource, but not all have a detailed content strategy.
Engagement metrics are the most popular for measuring sales enablement collateral performance.
Ready to optimize your sales enablement strategy? Dive into the comprehensive insights and actionable recommendations in the "State of Sales Enablement 2020" report to transform your content strategy and drive sales success.