Summary
Understanding the Surge in E-Wallets and Digital Payments in India: Insights from 2018
The digital payment landscape in India has experienced a significant transformation, driven by the rapid adoption of e-wallets. This comprehensive report delves into the factors propelling this growth, the user behavior, and the impact on the broader financial ecosystem. By examining the usage patterns and preferences of e-wallet users, the report provides valuable insights into how digital payments are reshaping commerce in India. Discover the key trends, challenges, and opportunities in the evolving world of digital payments.
Key Insights:
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80% of e-wallet users utilize them more than once a week, with 33% using them daily.
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Paytm dominates the market, with 77% of transactions by value.
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Mobile bill payment and online shopping are the most frequent activities, with 66% engagement each.
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88% of companies prioritize short videos to enhance customer engagement.
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E-wallets account for 48% of total digital spends, averaging INR 4,286 per month.
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User preference for ease of use, discounts, and ubiquity drives e-wallet adoption.
Unlock the full potential of digital payments with the latest insights from industry experts. Download the "State of E-Wallets and Digital Payments in India 2018" report now to gain a comprehensive understanding of the trends and strategies shaping this dynamic sector.
