Driving Revenue Growth in LATAM: Boosting Pipeline and Closing Deals Across 25+ Countries
![]()
Scaling Success in LATAM: Turning Complexity into Opportunity Expanding into the diverse and...
Learn More
Our Latest
Driving Revenue Growth in LATAM: Boosting Pipeline and Closing Deals Across 25+ Countries
Achieving 102% Pipeline Attainment: How MarketStar's Sales Engineers Boosted Client’s LATAM Growth
![]()
Accelerating Revenue Growth in a Competitive LATAM Market Navigating complex markets requires more...
Learn More
Create Growth at Every Touchpoint: A Blueprint to MarketStar’s Content Solutions
![]()
Harness the Power of Content: Drive Growth Across the Entire Customer Journey The digital-first era...
Learn More
Account-Based Marketing Is Authentically Better Messaging
![]()
If you’re in Marketing -- and you’ve been paying attention -- you’ll have heard of Account-Based...
Learn More
Why Marketers Should Fall in Love with Content Marketing
![]()
In today's digital age, content marketing has become a vital tool for marketers. It's not just...
Learn More
Unlocking Partner Potential: Mastering KPIs for Peak Channel Performance (Qualitative and Quantitative)
![]()
Summary The KPI Playbook: Driving Partner Success with Data and Insights Managing partnerships...
Learn More
The Definitive Guide to Digital Transformation in Contact Centers
![]()
Elevating Customer Experience: The Power of Digital in Contact Centers In today's hyper-connected...
Learn More
Nurture vs. E-mail Marketing
![]()
I’ve been spending a lot of time supporting demand generation efforts for several large B2B and B2C...
Learn More
Why You Should Consider Outsourcing a Virtual Sales Team
![]()
Most people can agree that the sales environment has become more competitive, and more complex, to...
Learn More
3 Smart Ways to Build the Perfect RevOps Tech Stack
![]()
Key Takeaways Implementing RevOps to unify and streamline your GTM operations can have numerous...
Learn More
4 Effective Ways in Which Customer Success Helps Your Business Scale New Heights
![]()
Key Insights The pandemic has led to trustworthiness becoming the top priority for customers...
Learn More
5 Common Mistakes to Avoid in Your Sales Operations
![]()
Key Takeaways There’s no exception that sales organizations have their work cut out for themselves...
Learn More
6 Killer Strategies to Reduce Your Churn Rate
![]()
Key Insights There is not a single business in the world that can say that they haven’t lost a...
Learn More
7 Effective Hacks to Increase Sales with Existing Customers
![]()
Key Insights In today’s competitive marketplace, companies give much importance to finding,...
Learn More
7 Key Steps to Build a Solid Sales Operations Structure
![]()
Key Takeaways Sales operations are a critical component of any top-performing sales organization,...
Learn More
7 Proven SMB Sales Techniques for Your Business
![]()
Key Insights Many businesses choose to ignore small- and medium-sized businesses (SMBs), setting...
Learn More
Are You Ready to Harness the Power of Disruptive Outsourcing?
![]()
Key Insights Perhaps a decade ago, organizations would typically use outsourcing to improve...
Learn More
6 Best Practices Discussed to Build a Robust Sales Pipeline
![]()
Key Takeaways Dropping dead leads and prioritizing high-value and sales-ready ones can help you...
Learn More
Customer Onboarding Best Practices: 5 Easy to Execute Steps
![]()
Key Insights Customers expect a good experience when they pay for a product or service. This makes...
Learn More
Customer Success 2.0: 6 Focus Areas to Build a Top-Notch Team
![]()
Key Takeaways Customer Success teams are at the forefront of helping customers achieve their goals....
Learn More
Customer Success: In-House vs Outsourced
![]()
Key Insights It is easy to fall into the mindset that customer success is only about keeping...
Learn More
Global Outsourcing: The Rise, Business Impact, and Future Trends
![]()
Key Insights The world is going digital. And outsourcing solutions are no longer just a quick fix...
Learn More
Here’s How You Can Future-Proof Your Sales Team with MarketStar
![]()
Key Takeaways Building a strong sales process can help your team convert leads into paying...
Learn More
How to Build a Successful Customer-Centric Culture
![]()
The term ‘customer-centric culture’ might feel self-explanatory. While it does entail that you put...
Learn More
How to Overcome the 5 Biggest B2B Lead Generation Challenges
![]()
Key Insights The more leads your venture generates, the better its business growth will be.
Learn More
Is Collaborative Partnering the Future of Outsourcing?
![]()
Key Insights A PwC research indicates that many outsourcing deals collapse even before the contract...
Learn More
Leveraging the power of AI in sales: Featuring Nytro
![]()
Key Takeaways Businesses can successfully slash their sales expenditures by switching to AI based...
Learn More
5 Key Marketing Strategies to Drive Sales Pipeline in a Recession
![]()
Key Takeaways Over 90% of CFOs believe an economic crisis is inevitable, with around 35% predicting...
Learn More
Importance Of Diversification and Personalization in Sales Pipeline Management
![]()
Key Points Diversification and personalization are critical to sales pipeline management because...
Learn More
Personalized CX (Customer Experience): 5 Ways to Do it Right
![]()
Key Insights Gone are the days when adding a person’s first name into a generic email promotion...
Learn More
Customer Success, Specialized - eBook
![]()
The Customer Retention Engine Customer Success (CS) is one of the fastest growing divisions in the...
Learn More
Driving Global Sales Growth: How Strategic Partner Engagement Delivered a 10x Annual ROI Boost for a Leading IT and Cybersecurity Provider
![]()
Achieving 10x Annual ROI Growth with Strategic Partner Engagement Traditional sales tactics no...
Learn More
Sales Training in the Post-COVID Era: The Do’s & Don’ts of Just-In-Time Learning
![]()
Key Takeaways The COVID-19 pandemic has forced B2B sales organizations to reinvent themselves at an...
Learn More
7 Easy-To-Use Technology Solutions to Include in Your Sales Stack
![]()
Key Takeaways The technology and tools you use in your sales stack can directly impact your sales...
Learn More
5 Actionable Tips to Easily Onboard & Retain New Users
![]()
Key Takeaways It is no secret that the COVID-19 pandemic has changed the way we do business,...
Learn More
The Importance of Psychological Safety & Associated Behaviors
![]()
Key Takeaways Psychological safety contributes to an inclusive and diverse workplace A...
Learn More
Success with RevOps Roadmap: 5 Key Areas to Consider
![]()
Key Takeaways Market conditions have grown infinitely more challenging for companies, making a...
Learn More
6 Highly Successful Tips for Selling Cloud-Based Solutions
![]()
Key Insights While many organizations have transitioned from hardware-based data storage systems to...
Learn More
6 Proven Techniques to Turn Customers into Brand Advocates
![]()
Key Takeaways When businesses think of growth, they usually think about reaching out to more people...
Learn More
MarTech 101 – Fundamentals, Importance, & Best Practices for a Winning MarTech Strategy
![]()
Key Takeaways From content and marketing to promotion and buyer journey, MarTech provides deep...
Learn More
Scaling Your Business During a Recession with the Right Growth Strategy
![]()
Key Takeaways Some businesses not only survive recessions but grow during unfavourable times....
Learn More
5 Techniques to Scale the Success Ladder with RevOps | Part 1
![]()
Key Takeaways In recent times, we have seen a shift in how companies think about revenue. According...
Learn More
From Complex to Compelling: MarketStar’s Visual Storytelling Revolutionizes World’s Leading Search Engine’s Cloud Connectivity
![]()
Imagine managing your business data across a tangled mess of cloud services that hinders close...
Learn More
Channeling Creativity: Elevating a Tech Conglomerate’s Partner Network to $500M Growth with MarketStar's Content Expertise
![]()
In 2020, the partner channel market stood at 54.42 billion and a projected CAGR of 16.2% till 2028.
Learn More
The Future of Adtech: Turning Challenges into Golden Opportunities
![]()
Key Takeaways Ad ops was quite straightforward in the pre-digital days, with media companies...
Learn More
7 Key Steps to Become a Customer-Obsessed Brand
![]()
B2B businesses should have instant access to the data of every customer and transaction. It’s...
Learn More
Overcoming the 8 Challenges of On-Demand Delivery Services
![]()
Key Insights On-demand delivery services are slowly becoming a part of everyday life, with half the...
Learn More
8 Tech Sales Outsourcing Myths to Leave Behind in 2024
![]()
Introduction The tech sales industry thrives on growth and innovation, but achieving these goals...
Learn More
6 Incredible Hacks to Uncover & Address Customer Pain Points
![]()
Key Takeaways One of the most effective ways to build brand credibility is to craft long-term...
Learn More
The Future of AdTech & MarTech Amidst the Upcoming Recession
![]()
Key Takeaways Both AdTech and MarTech industries are all set to grow rapidly in the years to come...
Learn More
From Handoff to Hand-in-Hand: 5 Key Strategies for Effective Sales & Support Collaboration
![]()
Key Takeaways Despite the apparent differences in job descriptions between sales and support teams,...
Learn More
5 Actionable Tips on How to Generate Leads for Your Sales Team
![]()
Key Takeaways For your business to scale quickly and increase revenue, you must learn how to...
Learn More
5 Highly Effective Ways to Uncover Your Customer Pain Points
![]()
Key Insights No matter which industry you’re in, the issue of customer experience is likely your...
Learn More
7 Highly Effective Customer Success Strategies to Transform Customer Experience
![]()
Key Insights Customer experience has become the top priority for businesses and the reason is...
Learn More
Maximizing Revenue Potential: Transforming a Major Tech Corporation's Global Channel Operations
![]()
Increase Channel Revenue with Data-Driven Partner Segmentation Is your partner channel delivering...
Learn More
Everything You Need to Know About Outsourced Sales Leadership
![]()
Key Takeaways Outsourcing sales leadership allows businesses to welcome positive sales prospects,...
Learn More
Sid Kumar: The Role of Tech and Tools in Empowering Sales Teams
![]()
Discover the role of technology and tools in empowering sales teams with Sid Kumar, SVP RevOps at...
Learn More
From Data to Action: Implementing Intent-Based Email Marketing
![]()
Achieve Higher Engagement and Conversions with Data-Driven Email Strategies In the crowded world of...
Learn More
On-Demand Delivery Services: 6 Key Steps to Customer Obsession
![]()
Key Insights In today’s competitive world, customers expect immediate, transparent, and accurate...
Learn More
Sales Outsourcing – Transforming Your Business Model for Growth
![]()
Key Takeaways Sales is vital to a company’s survival and growth.
Learn More
15x Boost in Leads: MarketStar's ABM Expertise Fuels Growth on a Global Scale for Leading Tech Company
![]()
Transform Marketing Challenges into Growth with Strategic ABM Solutions From building brand...
Learn More
The Need for Data Accuracy for Sales and Marketing Success
![]()
Key Takeaways Data is the single most valuable resource that a business can utilize to make better...
Learn More
Closing the Customer Experience Gap: 5 Lessons for the Fashion & Retail Industry
![]()
Key Insights The fashion industry is under enormous pressure to provide better shopping...
Learn More
The Importance of Design Thinking in Sales Post-Pandemic
![]()
Key Takeaways Design thinking in sales prioritizes the needs and perspectives of customers,...
Learn More
The Advanced Playbook to PPC Optimization for Seasoned Marketers
![]()
Summary Mastering PPC Optimization: A Comprehensive Guide for Search Marketers
Learn More
The Importance of Choosing Pipeline Management Over Forecasting Explained
![]()
Key Takeaways Pipeline management and sales forecasting are often confused – they’re closely...
Learn More
Using Predictive Analytics to Drive SMB Sales Revenue
![]()
One of the great things about selling in the digital age is business intelligence. Organizations...
Learn More
The Art of Closing Deals in a Tough Economic Climate
![]()
Summary Stay Ahead in Sales: Strategies for Closing Deals and Sustaining Growth Navigating today’s...
Learn More
The Definitive Guide to Ad Operations
![]()
Summary Transform Your Ad Ops Strategy: A Complete Guide to Ad Ops Excellence Ad Operations is one...
Learn More
The Definitive Guide to Outsourcing as a Business Strategy During Recession
![]()
Summary Unlock Growth Potential: A Deep Dive into the Power of Outsourcing In times of economic...
Learn More
The Savvy Marketer’s Cheat Sheet to Product Marketing
![]()
Summary Crack the Product Marketing Code with this Ultimate Cheat Sheet When we talk about product...
Learn More
The Future of AdTech- How AI is Disrupting the Advertising Industry
![]()
Summary Unleashing the Power of AI: Transforming AdTech in the Digital Age The advertising...
Learn More
The Definitive Guide to B2B Content Marketing – Crafting an Effective Content Strategy
![]()
Summary B2B Content Marketing Unleashed: A Step-by-Step Guide to Content Mastery
Learn More
Revolutionizing Sales Training with Nytro’s Innovative AI Technology
![]()
Summary Sales Training Redefined: Discover the Impact of Nytro’s AI Innovation Today, effective...
Learn More
Growth Decoded: Outsourcing’s Role in Mastering the B2B Business Landscape
![]()
Summary Unleash Growth Potential: Harness the Power of Strategic Outsourcing!
Learn More
A Quick GDPR Guide for Your Cookie and Privacy Policy Updates
![]()
You already know that your organization is expected to be General Data Protection Regulation (GDPR)...
Learn More
Innovative Content and Digital Solutions Boost Engagement and Web Traffic
![]()
Feeling lost in a sea of tech jargon? Struggling to stand out from the competition at industry...
Learn More
eBook: Is Outsourcing Right for You?
![]()
Which option is the right fit for your organization? Many companies find themselves wondering about...
Learn More
eBook: The Full B2B Sales Team
![]()
Specialized Sales Roles to Accelerate the Sales Cycle In order to respond to an increasingly...
Learn More
eBook: Sales Coaching to Win: Transforming Your Sales Process with AOR
![]()
Are you looking to accelerate sales growth, but unsure how to do it? Old sales tactics such as,...
Learn More
eBook: Sales as a Service® - The MarketStar Advantage
![]()
Why should you choose MarketStar? Are you looking to build and maintain a competitive sales force...
Learn More
eBook: How to Increase Digital Ads Revenue
![]()
Learn how to keep up with the changing dynamics and the complexity of digital advertising sales The...
Learn More
eBook: Embracing Customer Success
![]()
What’s the secret to a winning Customer Success strategy? Customer Success management is a critical...
Learn More
RevUp Your RevOps: Navigating Trends and Best Practices
![]()
Introduction Have you heard the term "RevOps" floating around and wondered what it's all about?...
Learn More
The RevOps Advantage: A 4-Step Guide to Elevate CX and Amplify Revenue Growth
![]()
Introduction “Give the people what they want” has taken on a whole new meaning. In a world where...
Learn More
7 Best Practices to Boost Your Channel Partner Relationships
![]()
Partner Channel: A Real Game-Changer Partner Channel has become a must-have tool in any company's...
Learn More
Sales-As-A-Service: Outsourcing the Entire Sales Funnel for 360-Degree Growth, in 2024
![]()
The year 2024 paints a vivid picture of the future of sales: a turbulent landscape of intensifying...
Learn More
The AI Revolution: Transforming Partner Channel Engagement
![]()
Summary AI and Beyond: Elevating Your Partner Channel Engagement to New Heights Ever feel like...
Learn More
Mastering SEO for B2B Tech: Maximizing Online Presence and Visibility for SMBs
![]()
5.06 billion That’s how many people use search engines worldwide, adding up to around 98% of...
Learn More
Build Lasting Partnerships: The Power of Effective Channel Partner Management
![]()
The Changing Landscape: The Age of the Partner With the constant ongoing shifts in the B2B world,...
Learn More
Creating Growth in 2024: 4 Smart Ways to Boost Sales by Riding the Wave of Emerging Trends
![]()
The B2B landscape is undergoing a profound transformation. Gone are the days of siloed...
Learn More
5 Steps to Level Up Your Demand Gen Strategy for Growth in 2024
![]()
Introduction New year, new demand gen tactics? In this dynamic world of business where evolution is...
Learn More
Redefining Customer Success in 2024: The Evolution from Reactive Support to Proactive Engagement
![]()
Introduction The past couple of years, there's been a remarkable shift in how companies perceive...
Learn More
Insights into the Transformative Landscape of the 2024 Partner Channel
![]()
Introduction Picture this: the business world, a bustling marketplace where every player is on a...
Learn More
eBook: 5 Outsourcing Strategies for Inside Sales
![]()
Summary Learn how to keep up with the changing dynamics and the complexity of inside sales.
Learn More
Driving Superior Platform Adoption with 95% Merchant Adoption Rate
![]()
Summary Unlocking Growth: Enhancing Platform Adoption Through Superior Onboarding The whole world...
Learn More
High-End E-Commerce Platform Achieves 95% CSAT with Offshore Team
![]()
Summary Achieving Global Success: Strategies for Seamless Customer Support When it comes to selling...
Learn More
Advanced Campaign Management Solutions Lead to 70% Reduction in Operational Costs through Streamlined Ad Ops Processes
![]()
Summary Unlocking Efficiency: MarketStar's Strategies for Maximizing Ad Ops Performance When it...
Learn More
The Definitive Guide to Sales Enablement- Enabling Sales Teams for a Product Launch
![]()
Summary Unlocking Sales Success: A Roadmap to Product Launch Excellence Launching a new product is...
Learn More
The Definitive Guide to Sales Enablement - Questions to Ask Before Buying a Sales Enablement Platform
![]()
Summary Empower Your Sales Team: The Ultimate Guide to Choosing the Right Enablement Platform By...
Learn More
Streamlined Account Conversion Yields 90% Surge in Customer Satisfaction
![]()
Summary Boosting CSAT and Reducing Churn: How MarketStar Transformed Ad Account Conversion Rates As...
Learn More
The Definitive Guide to Delivering Superlative Customer Experience in a Digital - First World
![]()
Summary Unlock the Potential of Digital Customer Experience: Your Roadmap to Success
Learn More
Beyond Numbers: The Future of ROI Measurement in Demand Generation
![]()
Summary Mastering ROI in Demand Generation: Emerging Trends and Strategies for 2024 The race for...
Learn More
Charting a Course Through the 2024 Partner Channel Landscape
![]()
Summary Future-Proof Your Partnerships: Explore Key Trends and Insights for 2024 and Beyond
Learn More
Optimize Your End-To-End SaaS Sales Process - Here’s How
![]()
Summary As the world increasingly moves online, more and more businesses are adopting a Saas model....
Learn More
CXO Guide: The Definitive Guide to Churn Reduction
![]()
Summary The pandemic has made one thing crystal clear: a growth machine focused on a customer...
Learn More
CXO Guide: The Definitive Guide to Customer Onboarding
![]()
Summary There are many reasons why customers churn. But a gap in understanding the full...
Learn More
CXO Guide: Winning The Customer Value Game Through Outsourced Customer Success
![]()
Summary Customer success may look similar to customer service, customer support, or account...
Learn More
Account Management at Global Scale Leads to 95% Increase in CSAT
![]()
Summary Transforming Customer Support: MarketStar's Strategic Approach to Account Management...
Learn More
The Definitive Guide to Inside Sales – Successfully Implementing an Inside Sales Strategy
![]()
Summary Transforming Sales in the Digital Age: Inside Sales Strategies for Success While...
Learn More
The Definitive Guide to Sales Enablement – Building an Agile Sales Team
![]()
Summary Mastering Sales Enablement: Your Guide to Achieving Sales Agility Selling in the post-Covid...
Learn More
4X Surge in Conversions: MarketStar's Demand Generation Strategies Amplify Client Success
![]()
Summary MarketStar is a global revenue strategy & service provider for many global brands. From...
Learn More
Customer Success in 2024- Overcoming the Personalization Paradox, Tech Turbulence, and Rising Expectations
![]()
Summary The Secret to Conquering Customer Success: Overcoming Challenges with Opportunities Going...
Learn More
Navigating the Sales Storm: Strategies to Overcome 2024's Toughest Challenges
![]()
Summary Sales Landscape Decoded: Key Insights, Challenges and Opportunities for Success
Learn More
Sales Prospecting Tips, Techniques and Tools
![]()
Summary The “Sales Prospecting Tips, Techniques, and Tools” cheat sheet provides a comprehensive...
Learn More
MarketStar's Tech-Driven Excellence Fuels Multi-Million Dollar Revenue Surge through Enhanced Technical Expertise
![]()
Summary MarketStar is a global revenue strategy & service provider for many global brands. From...
Learn More
CXO Guide: The Definitive Guide to Accelerating Growth through Partner Channel Sales
![]()
Summary Struggling to Maximize Your Revenue Growth?
Learn More
Case Study: Accelerated Ads Adoption Drives Revenue Surge for this Leading Search Engine Platform
![]()
Summary MarketStar is the premier provider of B2B outsourced sales and revenue acceleration...
Learn More
CXO Guide: Outsourced Sales as a Service
![]()
Summary Digital has been a boon for buyers. It has been proven to be an excellent platform to...
Learn More
CXO Guide: The Definitive Guide to Successful Sales Methodologies
![]()
Summary Successful sales methodologies are critical for companies to thrive and grow in today’s...
Learn More
CXO Guide: The Definitive Guide to RevOps
![]()
Summary Revolutionize Your Revenue Strategy with the Power of RevOps Dealing with misaligned teams,...
Learn More
The Definitive Guide to RevOps: An Operating Framework for Growth
![]()
Summary Crafting a RevOps Framework: Your Blueprint for Business Transformation The B2B buying...
Learn More
The Definitive Guide to Build and Scale Your RevOps Function
![]()
Summary Elevate Your Business with End–to-End Revenue Orchestration Mastery The business world is...
Learn More
Roadmap to RevOps: 5 Common Challenges (and Solutions) for B2B Organizations
![]()
Summary Navigating RevOps: Your Ultimate Guide to Sustainable Revenue Growth Revenue Growth Are you...
Learn More
The Definitive Guide to Advanced ABM Strategies: Personalization, AI, and Omnichannel Tactics to Drive Growth
![]()
Summary Unlock Growth with Advanced ABM Strategies Traditional outbound strategies are losing their...
Learn More
CXO Guide: The Definitive Guide to Sales Pipeline Management
![]()
Summary Sales pipeline management is a critical process for businesses of all sizes. A sales...
Learn More
Optimize your GTM Strategy during an Economic Downturn
![]()
Summary It’s no secret that the global economy is in a period of uncertainty. In times like these,...
Learn More
Onepager: Measuring Customer Success In SaaS Companies: 6 KPIs To Focus On
![]()
Summary The term “customer success” has gained significant traction in recent years as an...
Learn More
eBook: Elevate Partnerships: 6 Steps to Optimize Your Partner Channel Strategy
![]()
Summary Traditional partner programs no longer cut it in today's world.
Learn More
Anticipating Shifts and Opportunities in Content Marketing: A 2024 Guide by MarketStar
![]()
Summary Seize the Opportunity: Discover Key Trends and Strategies for Content Marketing Success As...
Learn More
Fuel Your ABM Success with the Power of Intent Data | MarketStar
![]()
Summary Elevate Your ABM Game: A Deep Dive into Intent Data's Transformative Role and Strategies...
Learn More
Enhanced CS Program: 2.3X Reduction in SMB Advertiser Churn | MarketStar
![]()
Summary The current market landscape places the consumer in total control, where potential clients...
Learn More
Turn Prospects into Customers- Strategies to Improve Your Sales Funnel
![]()
Summary As the world increasingly moves online, more and more businesses are adopting a Saas model....
Learn More
Elements of a Successful Video Marketing Plan
![]()
A Forbes survey on corporate executives and video usage revealed that 75% of all executives claimed...
Learn More
Support Organic Search with Paid Search Campaigns for Incremental Traffic to Website
![]()
Who wouldn’t want to be in the top three results of search engines and attract organic traffic in...
Learn More
Maximizing Event ROI by Optimizing Technology
![]()
Event marketing is a tried and tested method for marketers to build brands, promote products,...
Learn More
4 Key Steps to Partner Management Success
![]()
The old saying, “Build a better mousetrap and the world will beat a path to your door” was never...
Learn More
Ignite Collaborative Growth with Partner Channels: Key Insights for Success
![]()
The current B2B terrain is an ever-shifting labyrinth, and the onus is on us to adapt or get left...
Learn More
10 Key Sales Trends to Watch Out for in 2023
![]()
Key Takeaways 2022-23 marks the transition to a post-COVID situation powered by artificial...
Learn More
5 Effective Business Growth Strategies for AdTech & MarTech Companies in 2023
![]()
Key Takeaways AdTech and MarTech companies need to implement several business growth strategies in...
Learn More
AdTech 2023: 5 Trends SDRs and Sales Teams Need to Know to Prepare for Times of Change
![]()
Summary Navigating AdTech in 2023: Key Trends Redefining Sales Strategies The world of AdTech is a...
Learn More
B2B Lead Generation Trends: Planning For 2023
![]()
Summary Future-Proof Your Strategy: Essential B2B Lead Generation Trends You Can't Ignore The B2B...
Learn More
Top B2B Sales Trends You Cannot Ignore In 2023
![]()
Summary Unleash Your Sales Potential: Harnessing the Power of Emerging B2B Trends Ever noticed how...
Learn More
The Definitive Guide to Digital Advertising Trends for SMB Businesses in 2023
![]()
Summary Stay Ahead of the Game: Your Ultimate Handbook to Digital Advertising Success Feeling...
Learn More
B2B Marketing Trends and Predictions 2023: Here’s What You Need to Know
![]()
Summary Level Up Your B2B Marketing: Essential Trends and Predictions for Success Feeling lost in...
Learn More
Unveiling the Latest SaaS Customer Success Trends for 2023
![]()
Summary Mastering SaaS Customer Success: Key Trends Shaping the Landscape For SaaS businesses,...
Learn More
The Sales Manager’s Cheatsheet: Top Sales Forecasting Tools and Software 2023
![]()
Summary Elevate Your Sales Strategy: Your Ultimate Guide for Effective Forecasting Looking to boost...
Learn More
Leads vs Contacts: Know Who's Who in Your Sales Pipeline
![]()
The way we sell today is being shaped by the evolving customer journey, technological advancements,...
Learn More
The Need for Knowledgeable Salespeople with a Growth Mindset
![]()
Key Takeaways Research has proved that influence is the foundation of selling. It is what inspires...
Learn More
Uncover the Maturity Level of Your Digital Advertising Operation
![]()
In the world of digital advertising, achieving sustainable and profitable growth requires a...
Learn More
Reap The Rewards of Ecommerce Outsourcing with MarketStar’s Customized Solutions
![]()
Key Points Inefficient Ecommerce operations can lead to higher costs, reduced profitability, and...
Learn More
Selling in the Era of AI
![]()
There is no doubt that the rise of AI tools in sales has the potential to revolutionize the...
Learn More
Keys to Creating A Great Inside Sales Team
![]()
The B2B sales model is changing. Where outside sales reps were once seen as a cost-effective and...
Learn More
The Definitive Guide to Marketing Automation: Realizing Its Full Potential
![]()
Maximize Your Marketing Automation: Strategies for Unmatched Growth When it comes to streamlining...
Learn More
Aaron Reinitz: Redesign Your Sales Strategy to Future Proof Your Sales Organization
![]()
Aaron Reinitz, Head of Sales - NY Enterprise Digital Natives, Google Cloud, emphasizes the...
Learn More
Arup Chakravarti: Equip Your Sales Teams for Times of Economic Change and Uncertainty
![]()
Arup Chakravarti, Director of Sales Excellence, Equifax, along with host Joy Dumandan, discuss the...
Learn More
Molly McKinstry: Optimizing Your Sales Pipeline Velocity for Top Performance
![]()
In this insightful episode, Molly McKinstry, Head of Sales at Calendly, along with host Joy...
Learn More
Unlocking Profitable Growth: The Power of Outsourcing in Scaling Your Business
![]()
Growth is a positive thing. Whether it’s financial or personal, growth means progress. When we talk...
Learn More
Significant Success Secrets For Bulk SMS Marketing
![]()
With a phone in almost every hand today, Short Message Service (SMS) marketing's popularity has...
Learn More
5 Biggest Digital Advertising Trends to Watch Out for in 2023
![]()
Key Takeaways Businesses can promote advertising through numerous online channels like social media...
Learn More
The Definitive Guide to Sales Enablement: Developing a Content Strategy
![]()
Driving Sales Growth: The Power of a Strategic Content Approach As B2B buyer behavior evolves, the...
Learn More
AdTech 101 – Is Your Strategy Where it Needs To Be?
![]()
AdTech is a broad term that references various solutions to help target, deliver, track, and...
Learn More
What Would Happen if you Outsourced Inside Sales?
![]()
You’re probably familiar with the concept of companies outsourcing their IT, human resources, and...
Learn More
Choosing the Right Sales Tools for Your Business in 2023
![]()
Key Takeaways Leveraging the latest sales tools can help streamline your sales processes, enhance...
Learn More
In-House Sales Teams vs. Outsourced Sales Teams: It’s All About ROI, and Not Just Financial Investment
![]()
See the Buy vs. Build ROI infographic summary here Despite rapid market changes, looming economic...
Learn More
5 Critical Concepts for Engaging the Partner Channel
![]()
Engaging the partner channel isn’t as easy as it once was. Partners are more diverse and...
Learn More
Standing with the People of Ukraine by Providing Winter Aid & Results
![]()
The ongoing war in Ukraine caused by the Russian acts of aggression has made the devastating...
Learn More
Field Sales is Transforming to Inside Sales in Industries Around the World - The time is NOW!
![]()
Transformation is not the easiest task for large businesses. It has been said by MANY enterprise...
Learn More
How to Use Content to Navigate Complex Product Sales Situations
![]()
Content is an essential component of B2B selling. This is especially true for companies that sell...
Learn More
The Definitive Guide to Influencer Marketing: A Blueprint for Maximizing Impact
![]()
Fuel Your Growth with Influencer Marketing: Your Roadmap to Success In a world where every...
Learn More
How Chatbots are Revolutionizing Customer Care
![]()
Talking to a customer service executive can be a time-consuming and frustrating experience that...
Learn More
B2B Strategies to Build Resilience During an Economic Downturn
![]()
Key Takeaways According to a CNBC survey, top CFOs predict that a recession will hit in the first...
Learn More
Outsourcing Sales Operations (7 Important Benefits Discussed)
![]()
Key Takeaways: We’ve often heard the term outsourced sales floating around in multiple meetings...
Learn More
Captivate, Connect, and Convert with The Power of Compelling Storytelling
![]()
Have you ever noticed how a good story can capture anyone's attention, no matter who they are or...
Learn More
Understand Thy Customer
![]()
Content marketing is the perfect demand generation platform, allowing you to nurture leads, enhance...
Learn More
Before you Outsource a Sales Team
![]()
An influx of sales outsourcing companies in recent years is a sign that many organizations take...
Learn More![How to Find High-Quality Leads [The AdTech Guide]](https://www.marketstar.com/hubfs/%282%29%20How%20to%20Find%20High%20Quality%20Leads.jpg)
How to Find High-Quality Leads [The AdTech Guide]
![]()
Key Takeaways AdTech allows advertisers to plan, manage, and optimize their campaigns...
Learn More
How to Classify Churn in Your Customer Success Program
![]()
Churn is inevitable in every customer-centric business – be it a darling of Silicon Valley or a...
Learn More
Why is Your Sales Team Not Performing?
![]()
As you're coming to the end of Q4 and have more and more reports coming your way, a realization of...
Learn More
![Prospect Journey Mapping – The Key to Driving Pipeline Velocity [Free Worksheet Included]](https://www.marketstar.com/hubfs/%284%29%20Prospect%20Journey%20Mapping.jpg)
Prospect Journey Mapping – The Key to Driving Pipeline Velocity [Free Worksheet Included
![]()
Key Takeaways: To gain loyal and long-term customers, you need to design a journey map that...
Learn More
Recession Guide for CS Leaders: How to Retain Customers During a Downturn
![]()
Key Takeaways Brands must implement a seamless buying experience to make their customers come back,...
Learn More
14 Outsourcing Myths Busted- is Outsourcing What You Think it is?
![]()
A "new normal" world with what appears to be a global recession on the horizon, increased cost of...
Learn More
The Benefits of Outsourcing During a Looming Economic Recession
![]()
These are interesting times. The global economy is facing the possibility of a recession, and...
Learn More
Recession-Proof Your B2B Business with These 7 Effective Sales Growth Strategies
![]()
Key Takeaways: The risk of recession is slowly but surely rising as global turbulence continues....
Learn More
7 Major Customer Success Lessons for a Post-Covid World
![]()
Key Insights Customer support and expectations in 2022 will leave little room for error.
Learn More
Digital Media is Your Power Tool in the Online World
![]()
As of 2022, 92% of the United States' total population has internet access. That translates to over...
Learn More
4 Must Have Tools to Manage Your Sales Pipeline Efficiently
![]()
Key Takeaways: Effective sales pipeline management can help you organize your sales process...
Learn More
Let Outsourced Sales Skyrocket and Drive Your Revenue
![]()
Sales as a Service is growing in popularity year by year with an increasing number of executives...
Learn More
5 Dominating Telemarketing Trends to Lookout for in 2022
![]()
Key Insights Like all areas of business, telemarketing has undergone rapid changes in the aftermath...
Learn More
Hello Buyer Persona, It's Nice to Meet You
![]()
Back in the late 90s, an American software designer, Alan Cooper, developed a concept that changed...
Learn More
5 Practical Reasons to Outsource Your Sales in 2022
![]()
Key Insights It is tempting to do everything in-house. The more you can do in-house, the less you...
Learn More
Jeannette Wilson: The Importance of IoT Security
![]()
In this insightful interview, Jeannette Wilson, Marketing manager at Microchip Technology Inc.,...
Learn More
Best Practices to Transform Your Customer Onboarding Program
![]()
Key Insights Your customer onboarding strategy is probably the most important stage of the customer...
Learn More
The Future of Customer Success: Top 5 Trends to Lookout For in 2022
![]()
Key Takeaways In the dynamic marketplace that we are in today, building long-lasting relationships...
Learn More
Selling AdTech Solutions: 5 Key Steps to Success
![]()
Key Insights In the past few years, the methods of delivering adtech solutions have dynamically...
Learn More
Everything You Should Know About Outsourcing Your Customer Success Program
![]()
A Customer Success program is an essential part of modern business, especially for technology...
Learn More
Amy Hatch: Engaging Customers with Content
![]()
In this interview, our host, Kevin Benedict interviews Amy Hatch, Global Head of Content Marketing...
Learn More
Alpana Prabhu: Operational Mindset for Organizational Effectiveness
![]()
In conversation with Jessica Ly, Alpana Prabhu, Director of Operations, ServiceNow, speaks about...
Learn More
Volker Haentjes: Technical Product Marketing the SAP Way
![]()
In this interview, our host, Kevin Benedict, has a chat with Volker Haentjes, Senior Director of...
Learn More
Amy Scissons: How International Marketing Works
![]()
In this interview, our host, Rajiv Parikh, interviews Amy Scissons, Chief Marketing Officer...
Learn More
Customer Success vs. Sales Teams and Why You Need Both
![]()
As business solutions grow increasingly complex, some buyers require additional assistance to...
Learn More
Customer Success: 2 Key Metrics to Track & Measure Success
![]()
Key Takeaways If there is one SaaS metric you should monitor carefully, then it is your churn rate....
Learn More
5 RevOps Trends to Watch out for Business Success in 2022
![]()
Key Insights The buzz around RevOps continues to build, with companies adding new roles at a record...
Learn More
Eugenio Cassiano: Innovating the SAP Customer Experience
![]()
In this interview, our host, Kevin Benedict, has an insightful conversation with Eugenio Cassiano,...
Learn More
Outsourced Sales-as-a-Service: 3 Ways to Boost Sales in 2022
![]()
Key Takeaways The market for sales-as-a-service continues to grow across the globe with major...
Learn More
State of Customer Success in 2022
![]()
Summary Revolutionizing Customer Success: Key Trends and Strategies You Need to Know The Customer...
Learn More
A Guide to Social Selling - LinkedIn
![]()
Social selling is one of the most overlooked strategies in B2B selling. Many sales reps consider...
Learn More
Why Customer Retention is Important for Success
![]()
Our journey starts in the midst of a company wondering why they can't keep customers using their...
Learn More
5 Points to Consider When Outsourcing Customer Success
![]()
Key Insights With digitization opening more avenues than ever for customers to make a choice, it’s...
Learn More
Overcoming the 6 Challenges of Subscription-Based Businesses
![]()
Key Insights Over the past few years, industries everywhere have begun using a subscription-based...
Learn More
Opening the Doors to Success: 5 Key Benefits of Remote Outsourcing Discussed
![]()
Key Insights In order to bounce back from the disruptions caused by the pandemic, organizations...
Learn More
Customer Obsession: 6 Key Steps to Success in AdTech
![]()
Key Insights With consumers spending more time online, we see an increase in expectations for a...
Learn More
Transform with These 3 Proven Direct Sales Tactics
![]()
Direct sales have been a staple of business. They offer your business a strategy to sell...
Learn More
The Top 5 Mistakes of Enterprise Sales (and How to Avoid Them)
![]()
Nobody ever said enterprise sales was easy. Enterprise tech sales is one of the toughest types of...
Learn More
6 Ways to Improve Your Closing Rate for Enterprise Sales
![]()
One universal truth of enterprise sales is that deals take time to close. Enterprise applications...
Learn More
How to Optimize Your Enterprise Sales Strategy for the Future
![]()
There is a lot about enterprise sales that has changed, especially since the pandemic. Buyers have...
Learn More
5 Benefits of Mastering SaaS-based B2B Sales in 2022
![]()
Key Takeaways: In the midst of a rapidly changing business environment, Software as a Service...
Learn More
Customer Success or Sales – Who Owns Renewals & Upsells
![]()
Key Takeaways: While it is easy to think that they work in silos, both the customer success and...
Learn More
Authenticity & Vulnerability – The Dating World of Sales
![]()
This past year, we have all been rubbed a little raw. Expectations have been changed and what’s...
Learn More
Customer Success Simplified - From Experience
![]()
When I first got started in Customer Success (CS), I was over a large US-based organization where...
Learn More
5 Key Benefits of Outsourced Sales in a Post-Covid-19 World
![]()
Key Insights 2020 emerged as one of the most challenging years in recent years. With catastrophic...
Learn More
The Secret Recipe for Perfect Sales Enablement
![]()
Sales enablement is the process of supporting your organization’s sales team with the information...
Learn More
Using Gamification to Drive Customer Engagement
![]()
Prosthetic patients at the Hospital das Clinicas in São Paulo, Brazil, are receiving a new form of...
Learn More
Decoding Buyer Behavior: Key Strategies for Success
![]()
These days, knowing your prospects is more crucial than ever. It's not just about understanding...
Learn More
Taking Your Sales Operations from Reactive to Proactive
![]()
Establishing a proactive sales operations approach is necessary if you want to gain more business...
Learn More
The Role of Automation in Managing Partner Networks
![]()
“The biggest sources of opportunity are collaboration and partnership. And today, with digital...
Learn More
Sales Enablement Metrics You Should be Measuring
![]()
The underlying purpose of sales enablement is, essentially, to improve sales outcomes. While this...
Learn More
Challenging Pareto through Customer Success
![]()
Most individuals have come to know and understand the Pareto principle of 80/20, conceptualized by...
Learn More
Putting AI to Work in Sales Coaching
![]()
In large organizations with teams spread across time zones, coaching is a problem of scale. The...
Learn More
5 Sales Strategies That Leverage Cloud Solutions
![]()
There is no doubt that the COVID-19 pandemic has permanently changed the way we do business,...
Learn More
Expanding Your Cloud Sales Strategy
![]()
Cloud services have become the foundation of enterprise computing. Migrating enterprise resources...
Learn More
The Ins and Outs of Customer Acquisition Cost
![]()
When validating sales prospects, you want to make sure that pursuing a potential prospect will...
Learn More
Defining the Enterprise Sales Experience
![]()
Every customer journey starts with your sales team. Stop. Please ask yourself if you are liking the...
Learn More
4 Steps to Enabling Sales for Remote Selling
![]()
Key Takeaways In response to the demands of physical distancing and work from home that came with...
Learn More
How Embracing Sales Enablement Boosts Sales Performance
![]()
No sales rep succeeds on their own. Successful sales performance is the result of many factors. You...
Learn More
3 Reasons MarketStar Knows How to Close SMB Sales
![]()
The temptation for any B2B sales team is to hunt for whales. If you can land that one big deal, you...
Learn More
Why There is a Need for Customer Success
![]()
The overall success of any sales and marketing initiative ultimately hinges on customer success....
Learn More
Enterprise Sales: How Big Are They, Really?
![]()
When it comes to selling B2B technology, landing an enterprise deal is like grabbing the brass...
Learn More
The Rise of Sales Engineers: Here’s why they have Become so Coveted
![]()
Selling complex technology requires special skills and technical expertise, but knowing how to sell...
Learn More
Effective Techniques for Closing Enterprise Sales Deals
![]()
Selling technology is never easy, and when you are dealing with enterprise sales, there is nothing...
Learn More
The ABCs of Lead Qualification
![]()
If you are in sales (or a movie buff), you have undoubtedly heard the phrase “ABC, always be...
Learn More
3 Don’t-Miss Steps to Successfully Harness Customer Success
![]()
Ensuring customer success is at the heart of consultative selling isn’t just fluff. When you are...
Learn More
7 Ways to Close Your SMB Sales Deal in 30 Days or Fewer
![]()
Every company wants a faster sales cycle. The challenge with selling technology is that selling...
Learn More
3 Future-Proof Rules for Legendary Enterprise Sales
![]()
You know that selling B2B technology is hard, and selling B2B enterprise technology is even harder....
Learn More
3 Steps to Unlock your Chameleon Sales Abilities: Recognition, Adjustment, and Execution
![]()
The best sales reps are like chameleons—adapting their sales pitch to resonate with the way a...
Learn More
Outsourcing Sales Continues to Rise: 3 Drivers of B2B Outsourcing
![]()
Outsourcing continues to gain momentum as part of the B2B sales process, especially with the...
Learn More
After the (virtual) trade show: 3 tips for following up with leads
![]()
Traditionally, trade shows have been a great way to increase market visibility and gather sales...
Learn More
4 SMB Sales Conversations to Have on Hand for Your Sales Team
![]()
The nature of small- and medium-sized business (SMB) sales has changed, especially with the...
Learn More
The ROI Truth of Outsourced Sales
![]()
Everyone wants to save money, but there are times when you need to invest more to get more in...
Learn More
Customer Success Requires a Smooth Post-Sales Transition
![]()
Closing the deal is only the first step of a successful sale. Once the contract is signed, you have...
Learn More
7 Tips to Build a Successful Enterprise Sales Plan
![]()
If you know anything about selling technology, then you know that enterprise sales are different...
Learn More
Why Customer Success Should Be Data-Driven
![]()
You are being measured. How do you stack up? Are you proving your client’s return on investment...
Learn More
How to Increase Sales in a Virtual World
![]()
The world of virtual business, including virtual selling, is here to stay. It’s an adjustment, but...
Learn More
3 Best Practices of a Great Partner Enablement Program
![]()
In today’s hyper-competitive marketplace, you can’t continue to grow your business if you decide to...
Learn More
Product Adoption Challenges and How to Solve Them
![]()
You have just landed a new customer for your product - congratulations! The first step toward...
Learn More
Role of Voice of Customer (VoC) in Customer Experience
![]()
Responding to a popular survey, liking an inspiring post or availing an irresistible offer– these...
Learn More
Why Marketing Needs to be Involved in Customer Success Strategy
![]()
The roles of customer success and marketing are different, and yet interdependent. The former...
Learn More
5 Keys to Effective Customer Onboarding
![]()
Most sales reps congratulate themselves on a job well done when customers sign on the dotted line,...
Learn More
Key Steps in Implementing a Robust Customer Service Training Program
![]()
Great customer service pays. It leads to customer loyalty, increased profits, and a better brand...
Learn More
Choosing the Right B2B Live Video Streaming Platform
![]()
In today's digital age, live streaming has become a game-changer for businesses. It's not just...
Learn More
How Event and Content Marketing Go Hand-In-Hand
![]()
It’s no secret that event marketing is highly effective. The practice of engaging people...
Learn More
Is Your Sales Enablement Platform All that It Could be?
![]()
Studies show that businesses that implement a sales enablement solution see an increase in their...
Learn More
Reducing Churn in a Subscription Economy
![]()
Digital technology is evolving at a rapid pace. Business needs are in constant flux. And...
Learn More
How to Use Content to Establish Yourself as an Expert
![]()
In a recent study commissioned by Content Marketing Institute and Marketing Profs, the greatest...
Learn More
How to Implement an Omnichannel Strategy in Your Contact Center
![]()
Every business is scrambling to find a place in the customer’s mindspace. That’s because today’s...
Learn More
10 Essential Steps to Developing a Content Strategy for Enabling Sales
![]()
As B2B buyer behavior evolves, the content demands on vendor organizations and sales teams continue...
Learn More
How to Create High-Value Sales Enablement Content
![]()
There’s no questioning the critical role that content has to play in sales enablement. This is...
Learn More
Roy Owens: Managing Working Capital to Grow Businesses
![]()
In this informative interview, Roy Owens, Sales Director (Working Capital Solutions) at Kyriba,...
Learn More
4 Steps to Enabling Sales for Remote Selling
![]()
In response to the demands of physical distancing and work from home that came with the onset of...
Learn More
Increasing Customer Lifetime Value Through Contact Centers
![]()
The role of contact centers has evolved over the years, with the emphasis now on improving customer...
Learn More
Continuous Learning: A Modern Framework to Keep Your Reps in Top Performance
![]()
Sales training is a multi-billion dollar industry. The global workplace training industry reached...
Learn More
Michael Blanchette: Adapting Sales Enablement for Virtual Learning
![]()
Our host, Jessica Ly, interviews Michael Blanchette, Senior Director of Sales Enablement for Veeam...
Learn More
Phil Aaronson: Elevating Sales Productivity and Enablement
![]()
In this interview, our host, Rajiv Parikh, speaks with Phil Aaronson, Sales Productivity Director...
Learn More
Mike Gerardi: Driving Sales Success and BI Innovation
![]()
Our host, Jessica Ly, interviews Mike Gerardi, VP of Sales at Sigma Computing, about their BI...
Learn More
Tom Greenwood: Adapting Sales Enablement for a Virtual-First World
![]()
In this interview, our host, Jessica Ly, speaks with Tom Greenwood, Senior Director of Global Sales...
Learn More
Delivering High-Performance Sales Training in a Virtual World
![]()
Introduction As we slowly come to terms with the reality of living in a COVID-19 world, there is...
Learn More
Ruby Raley: The Quality of Healthcare Services
![]()
Our host, Jessica Ly, interviews Ruby Raley, VP of Sales, Healthcare and Life Sciences at Axway,...
Learn More
Transitioning from On-Premises Software to SaaS: Key Challenges
![]()
The traditional on-premises software distribution model is fast becoming a thing of the past. While...
Learn More
Aditya Malik: Enabling Sales Leadership
![]()
In this insightful interview, Aditya Malik, Head of Sales & Account Management (India & SAARC) at...
Learn More
Heidi Hattendorf: Evolution in Product Marketing
![]()
In this insightful interview, Heidi Hattendorf, Senior Director & Head of Product Marketing at...
Learn More
Cheryl Hatlevig: Field Marketing Strategies for a Digital-First World
![]()
Our host, Jessica Ly, interviews Cheryl Hatlevig, Director of Field Marketing at Fortinet, about...
Learn More
Sales Motivation: Top Podcasts You Should Be Listening To
![]()
Every sales professional needs a little sales motivation now and then. Successful selling is about...
Learn More
How Not Having a Customer Success Team Is the No. 1 Reason Your Churn Is So High
![]()
With more companies looking to create recurring revenue models based on subscription sales, the...
Learn More
Your Business Needs a 'Unified Customer Journey' Strategy
![]()
If a customer is unhappy with your brand, it is very likely that they have not had a seamless...
Learn More
5 Essential Skills for Increasing Your Client Success
![]()
Understandably, 2020 has been a unique year for many sales reps. Many businesses have delayed or...
Learn More
6 Steps to Effective Sales Onboarding
![]()
A well-structured and efficient onboarding program is the key to getting new recruits up to speed...
Learn More
How to Transform Connections into Business on LinkedIn
![]()
When you think of social media marketing, the first name that comes to mind is Facebook, followed...
Learn More
Tony Kujawa: Strengthening Sales and Security in a Remote World
![]()
Our host, Jessica Ly, interviews Tony Kujawa, VP of Sales at GoSecure, about the evolving landscape...
Learn More
Teri Turner: Enhancing Sales Enablement with Digital Transformation
![]()
Our host, Jessica Ly, interviews Teri Turner, Director of Global Sales Enablement at Reltio, on how...
Learn More
The Power of Enterprise Sales with MarketStar
![]()
Lately, we have been talking about small and medium-sized business (SMB) sales, but what about...
Learn More
3 Ways to Maximize SaaS Renewals
![]()
Most B2B SaaS organizations experience two periods of intense activity in a customer lifecycle –...
Learn More
5 Tips for Hiring Outsourced Sales Professionals
![]()
Hiring outsourced sales professionals can be a quick, cost-effective solution for bolstering your...
Learn More
The Fundamentals of Lead Qualification
![]()
In today’s highly competitive B2B sales climate, lead qualification has become an increasingly...
Learn More
State of Sales Enablement 2020: The Impact of COVID-19 on Sales
![]()
Summary Adapting to the New Normal: Sales Enablement Insights Amidst COVID-19
Learn More
State of B2B Customer Service Outsourcing 2020
![]()
Summary Outsourcing for Success: Customer Service in a Changing World
Learn More
State of Sales Enablement 2020: Channel Enablement in the Modern Sales Paradigm
![]()
Summary Navigating the Sales Frontier: A Focus on Channel Enablement
Learn More
The Definitive Guide to Sales Enablement: Sales Training Best Practices
![]()
The Definitive Guide to Sales Enablement Best Practices
Learn More
Stephanie Thum: Defining Customer Experience
![]()
In this interview, our host, Kevin Benedict, sits down with SAP Qualtrics's expert Stephanie Thum,...
Learn More
State of Sales Enablement 2020: Content Strategy and Management
![]()
Summary Mastering Content Strategy in Sales Enablement: Key Insights from 2020
Learn More
Jesse Osborne: Onboarding the Gig Economy
![]()
In this interview, our host, Jessica Ly sits down with Jesse Osborne, Senior Director at Tipalti,...
Learn More
Scott Powell: Sales Enablement Best Practices
![]()
In this interview, Scott Powell, VP of Global Enablement at Optimizely, talks about the changes in...
Learn More
Rich Goldman: Transforming Content Marketing for Technical B2B Audiences
![]()
In this interview, our host, Jessica Ly, is in conversation with Rich Goldman, Head of Marketing at...
Learn More
Linda Chen: Exploring the Customer Experience Management Space
![]()
In this interview, our host, Jessica Ly is in conversation with Linda Chen, CMO, Cyara, who talks...
Learn More
The Definitive Guide on COVID in 2020: Its Impact on Various Sectors and the Way Forward
![]()
Navigating the Impact of COVID Across Global Industries In the wake of COVID-19, we've encountered...
Learn More
Joshua Schnoll: The Art of IT Sales
![]()
In this interview, Joshua Schnoll, VP of Marketing & Alliances at AppDirect, takes us through the...
Learn More
Ron Selvey: Uncover the Marketing Side of B2B
![]()
In this interview, our host, Jessica Ly, has a conversation with Ron Selvey, VP of Marketing,...
Learn More
Paul Speciale: Unstructured Data Storage and Management
![]()
In this interview, Paul Speciale, Chief Product Officer, Scality, talks to us about unstructured...
Learn More
The Definitive Guide to Sales Enablement – Strategies for Empowering Remote Sales Teams in a Post-COVID World
![]()
Adapting to the New Normal: Remote Sales Enablement Strategies for Success The COVID-19 pandemic...
Learn More
Rachel Haley: Cloud Data Platform as a SaaS Solution
![]()
In this interview, Rachel Haley, Senior Director of Sales Operations at Snowflake, is in discussion...
Learn More
Patrick McGrath: Data Management and Privacy
![]()
In this episode, Patrick McGrath, Director of Product Management at Commvault, delves into critical...
Learn More
Rehmat Kharal: The Science of Sales Enablement
![]()
In this interview, Rehmat Kharal, Director of Global Sales Enablement, Rubrik, Inc., speaks about...
Learn More
Sasha Emmerling: Creating Brand Awareness
![]()
In this interview, Sasha Emmerling, Senior Director of Marketing at VMware, shares her knowledge on...
Learn More
Kerel Cooper: Transforming Marketing with Data and Creativity
![]()
In this interview, our host, Kevin Benedict, sits down with Kerel Cooper, SVP of Global Marketing...
Learn More
Bridget Perry: Marketing Strategies and Trends for Success
![]()
In this interview, our host, Kevin Benedict, sits down with Bridget Perry, VP of EMEA Marketing at...
Learn More
Preethy Padman: Marketing Strategies for a Multi-Cloud World
![]()
In this interview, our host, Rajiv Parikh, speaks with Preethy Padman, VP of Marketing at Panzura,...
Learn More
The Definitive Guide to Account-Based Marketing – Aligning Sales and Marketing
![]()
Master Account-Based Marketing: Your Definitive Guide to Sales and Marketing Alignment The...
Learn More
Ishita Matharu: Strategic Decision-Making in Digital Marketing
![]()
In this interview, our host, Rajiv Parikh, speaks with Ishita Matharu, Head of Digital Marketing at...
Learn More
Ann Coleman: Enhancing Sales Operations and Process Improvement
![]()
In this interview, our host, Jessica Ly, is in talks with Ann Coleman, VP of Sales Operations at...
Learn More
Anthony Ching: AI-Powered Marketing Optimization
![]()
In this interview, our host, Jessica Ly speaks with Anthony Ching, Head of Product Management for...
Learn More
Alan Tarkowski: Strategic Sales Approaches in Cybersecurity
![]()
In this interview, our host, Rajiv Parikh, speaks with Alan Tarkowski, Senior Director of Global...
Learn More
Rob Perry: Reinventing Product Marketing for a Subscription-Driven World
![]()
In this interview, our host, Kevin Benedict, speaks with Rob Perry, VP of Product Marketing at ASG...
Learn More
Alexandra Méhat: Evolving Product Marketing in a Competitive Landscape
![]()
Our host, Rajiv Parikh, interviews Alexandra Méhat, Product Marketing Director for SMBs at NETGEAR,...
Learn More
Denis Vilfort: Driving Innovation in Composable Fabric at HPE
![]()
In this interview, our host, Rajiv Parikh, speaks with Denis Vilfort, Chief Evangelist for...
Learn More
Paul Ross: Scaling Sales Operations with AI and Hyper-Automation
![]()
Our host, Rajiv Parikh, interviews Paul Ross, VP of Global Sales Operations at UiPath, about the...
Learn More
Scott Spalding: Leveraging Sales in Cloud Communications
![]()
In this interview, our host, Kevin Benedict, speaks with Scott Spalding, National Sales Leader for...
Learn More
John Vincenzo: Strategies for Successful Brand Awareness
![]()
In this interview, John Vincenzo, Senior Vice President, CMO, at Silver Peak, speaks about brand...
Learn More
Reza Kamran: Product Marketing Debunked
![]()
In this interview, Reza Kamran, Senior Director of Product Marketing at Intermedia, speaks about...
Learn More
Cynthia Xu: Expanding Global Business Through Strategic Investments
![]()
Our host, Rajiv Parikh, speaks with Cynthia Xu, Director of Business Development and Investments at...
Learn More
State of Event Marketing 2019: Challenges in Planning, Implementing, and Maximizing ROI
![]()
Summary Mastering Event Marketing: Planning, Implementing, and Maximizing ROI
Learn More
Jay Sherman: Elevating Sales Enablement for Growth
![]()
In this interview, our host, Rajiv Parikh, is in conversation with Jay Sherman, Director of Sales...
Learn More
Mark Banfield: Enhancing Service Monitoring for a Digital Future
![]()
In this interview, our host, Kevin Benedict, speaks with Mark Banfield, Chief Revenue Officer at...
Learn More
Dean Beaver: Maximizing Global Sales Growth
![]()
Our host, Jessica Ly, interviews Dean Beaver, VP of Worldwide Sales at Gigamon, about the company’s...
Learn More
The Definitive Guide to Event Marketing 2019
![]()
Unlock the Power of Events for Your Business In today's competitive landscape, events remain the...
Learn More
State of Customer Retention 2019: Building and Retaining Customer Loyalty
![]()
Summary Harness the Power of Customer Retention: Proven Strategies and Insights from 2019
Learn More
Irshad Raihan: The Science of Product Marketing
![]()
In this interview, our host, Jessica Ly, has an interesting conversation with Irshad Raihan,...
Learn More
The Definitive Guide to B2B Video Marketing – The New Art of Storytelling
![]()
The Definitive Guide to B2B Video Marketing With advancements in digital technology and the rise of...
Learn More
Vibhor Kapoor: Design-Led Product Innovation
![]()
Can design be automated? Can voice be a medium in product design? Discover how Adobe is...
Learn More
State of Customer Onboarding 2019
![]()
Summary Transforming Customer Onboarding: Insights and Strategies from 2019
Learn More
Rob Holcombe: Individuals Developing Leadership
![]()
In this insightful conversation, Anthony Khaletsky interviews Rob Holcombe, Director of Customer...
Learn More
State of Sales Enablement 2019
![]()
Summary Unleashing Sales Potential: Key Insights from Sales Enablement 2019
Learn More
Lori DeFurio: Customer Engagement Marketing
![]()
In this interview, Jessica Ly is in conversation with Lori DeFurio, Group Manager of Retention &...
Learn More
Todd Montgomery: CSAT - The “Happy Customer” KPI
![]()
In this interview, Anthony Khaletsky sits down with Todd Montgomery, EVP, Customer Engagement &...
Learn More
David Bisciotti: Fundamentals of Customer Success for Businesses
![]()
Customer success is becoming one of the most important factors across all types of businesses—the...
Learn More
State of Contact Centers 2019: The Omnichannel Approach
![]()
Summary Transforming Customer Interaction: Key Insights from Contact Centers in 2019
Learn More
State of Product Marketing 2019: Content Creation and Delivery
![]()
Summary Enhancing Product Marketing: Key Insights into Content Creation and Delivery for 2019
Learn More
Susan Aoki: Digital Transformation in Customer Support at VMware
![]()
In this interview, Kevin Benedict sits down with Susan Aoki, Vice President of Global Services...
Learn More
Neeraj Srivastava: Why Every Business Needs Customer Success
![]()
In conversation with Jessica Ly, Neeraj Srivastava, Senior Director, Customer Success, BroadSoft...
Learn More
Mike Minchew: The Evolution of Sales Enablement
![]()
In conversation with Rajiv Parikh, Mike Minchew, Head of Global Sales and Marketing Enablement at...
Learn More
Denis Sison: The 4 S’s of Experience Marketing
![]()
In this interview, our host, Rajiv Parikh, talks to Denis Sison, Head of Marketing Excellence and...
Learn More
Brian Larsen: Customer Success in the Healthcare Industry
![]()
In conversation with our host Jessica Ly, Brian Larsen, VP, Customer Success, Practice Fusion,...
Learn More
Greg Turner: The Impact of Disruption on Your Business
![]()
In this interview, Anthony Khaletsky has an insightful conversation with Greg Turner, Chief Revenue...
Learn More
Aarti Bharathan: How E-commerce Platforms Are Changing
![]()
In this insightful conversation, our host, Jesscia Ly speaks to Aarti Bharathan, Senior Director of...
Learn More
Greg Fox: Effectively Managing Technology Alliances, Channels & Partnerships
![]()
In this interview, host Kevin Benedict speaks with Greg Fox, VP of Alliance Partner Program at...
Learn More
Sunder Sarangan: Innovation & Disruption in the Marketing World
![]()
In this insightful interview, our host, Rajiv Parikh, sits down with Sunder Sarangan, Chief...
Learn More
Amy Messano: Strategic Management with Long & Short-Term Objectives
![]()
In conversation with Rajiv Parikh, Amy Messano, CMO, Altair, shares with us the importance of...
Learn More
Dawn Colossi: Strategizing Business Through Customer Research
![]()
In conversation with Rajiv Parikh, Dawn Colossi, CMO, FocusVision, speaks about the importance of...
Learn More
Steve Kaplan: Financial Frameworks & its Importance
![]()
In conversation with Rajiv Parikh, Steve Kaplan, VP Customer Success Finance, Nutanix, shares with...
Learn More
Vittorio Viarengo: Cloud Security - New Risks, New Rules
![]()
In this insightful interview, our host, Rajiv Parikh, sits down with Vittorio Viarengo, VP of...
Learn More
Laura Drabik: Innovation in Insurance
![]()
In this interview, our host, Rajiv Parikh sits down with Laura Drabik, Group VP of Business...
Learn More
Jeff Romano: Connected Customer Experiences
![]()
In conversation with Jessica Ly, Jeff Romano, Senior VP, Global Customer Success, 8x8 speaks about...
Learn More
Bill Harris: The Importance of Customer Success Strategies
![]()
In this insightful interview, our host, Jessica Ly, sits down with Bill Harris, Director of...
Learn More
Supriya Goswami: Advancing Mobile Marketing
![]()
In conversation with Jessica Ly, Supriya Goswami, VP of Marketing at InMobi, explains how marketers...
Learn More
Hector Vizcarrondo: Making B2B Marketing Impactful
![]()
In this interview, our host, Rajiv Parikh, speaks with Hector Vizcarrondo, Senior Director of...
Learn More
Peter Di Pietrantonio: Creating a Culture of Innovation
![]()
How are Google's innovations driving the company to continuously develop new features and...
Learn More
Amritesh Chaudhuri: Unified Communications Trends
![]()
In this insightful interview, our host, Jessica Ly, engages in a deep conversation withAmritesh...
Learn More
Michelle Huff: Human Insights with UserTesting
![]()
In this interview, our host, Patrick Ronan, talks with Michelle Huff, CMO of UserTesting, about the...
Learn More
Charles Kraus: The Frontlines of Product Marketing
![]()
In this interview, our host, Kevin Benedict, digs deep into product marketing with Charles Kraus,...
Learn More
David Shao: Martech Strategy for Hyper Growth
![]()
In a conversation with Jessica Ly, David Shao, Director, Marketing Technology, ServiceNow, talks...
Learn More
Daryl Eicher: Enterprise Integration Platform as a Service
![]()
In conversation with Jessica Ly, Daryl Eicher, Senior Principal Product Marketing Director, Oracle,...
Learn More
Molly Spatara: A Deep Dive into Brand Experience
![]()
In this episode, SAP Ariba and SAP Fieldglass executive and brand expert, Molly Spatara, explains...
Learn More
Kathleen Rouse: Understanding Customer Success in the Financial Space
![]()
In this interview, our host, Jessica Ly, sits down with Kathleen Rouse, Head of Customer Success at...
Learn More
Benolin Thomas: Role of Customers in Customer Success
![]()
In this exciting interview, our host, Jessica Ly, is in conversation with Benolin Thomas, the...
Learn More
Richard Blatcher: Importance of Business Intelligence
![]()
In this interview, our host, Rajiv Parikh is joined by Richard Blatcher, Director of Industry...
Learn More
The Definitive Guide to Customer Success: Winning in the Subscription Economy
![]()
Summary Delivering Exceptional Customer Experience in the Subscription Economy
Learn More
Deboshree Dutta: Data Mining and Its Importance
![]()
In this interview, our host, Jessica Ly, is joined by Deboshree Dutta, Chief Product Owner at...
Learn More
Phil Weintraub: Why the Mainframe is Still Going Strong
![]()
In conversation with Jessica Ly, Phil Weintraub, Vice President, Client IT Transformation, IBM Z,...
Learn More
Kurt Kuckein: The Principles of Customer Strategy
![]()
In conversation with Jessica Ly, Kurt Kuckein, Senior Director of Marketing, DDN Storage, explains...
Learn More
Kurt Bilafer: Driving FinTech Success in Complex Marketplaces
![]()
In this interview, our host, Jessica Ly, sits down with Kurt Bilafer, Chief Revenue Officer of...
Learn More
Christopher Fortuna: The Secret Sauce of Customer Success
![]()
Is there a secret sauce to customer success, or does it require careful ongoing customer...
Learn More
Alvaro Celis: The Growing Popularity of Device-as-a-Service (DaaS)
![]()
In conversation with Jessica Ly, Alvaro Celis, VP, Global Device Sales, Microsoft, speaks about how...
Learn More
State of Marketing Automation 2019: Drivers and Adoption
![]()
Summary The Evolution of Marketing Automation: Key Insights from 2019
Learn More
Marian Favors: The Importance of a Customer-Centric Culture
![]()
In this insightful conversation, our host, Rajiv Parikh talks with Marian Favors, Director of...
Learn More
Micheline Nijmeh: How Sales & Marketing Can Work Together to Maximize Growth
![]()
How well can marketing and sales teams work together? What are the elements of a winning brand...
Learn More
Lauren Larson Diehl: Driving Customer Success in a CX World
![]()
In this interview, our host, Jessica Ly, sits down with Lauren Larsen Diehl, Senior Director,...
Learn More
Tim Chen: Male Allies in Diversity & Inclusion
![]()
Tim Chen, Director, Web Marketing at Rubrik, takes us through an insightful conversation about...
Learn More
Janelle Raney: The Need for Constant Innovation
![]()
In this interview, our host, Rajiv Parikh, sits down with Janelle Raney, Head of Product Marketing,...
Learn More
Ajit Deshpande: Data Analytics & AI in the B2B Market
![]()
In this insightful conversation, our host, Rajiv Parikh, sits down with Ajit Deshpande, VP of...
Learn More
George Skaff: Voice - The Preferred Mode of Communication
![]()
In conversation with Jessica Ly, George Skaff, VP of Marketing, Nuance, speaks about voice becoming...
Learn More
Etosha Thurman: Making Commerce Easier on the World's Largest B2B Network
![]()
Global commerce can be incredibly complex and expensive for buyers and sellers alike. In this...
Learn More
Jack Marshall: Customer Success in Cyber Security
![]()
In conversation with Jessica Ly, Jack Marshall, VP of Customer Success at Prevoty (Imperva), talks...
Learn More
Tifenn Dano Kwan: How the World’s Largest B2B Network Works
![]()
In this interview, our host, Kevin Benedict, has an engaging conversation with Tifenn Dano Kwan,...
Learn More
George Sadler: What Account-Based Experience Is All About
![]()
Our host Jessica Ly sits down with George Sadler, Senior Director of Marketing Analytics at Adobe....
Learn More
Umang Bedi: Managing Rapid Growth, Customer Experience & Complexity
![]()
Our host, Kevin Benedict sits down with Umang Bedi, the President of Dailyhunt, to discuss his...
Learn More
Jason Rose: Inside the Fast-Paced World of SAP CX
![]()
Our host, Kevin Benedict, sits down with Jason Rose, CMO of SAP CX, as he explores his...
Learn More
Robert Rabe: A Look into SAP’s Digital Transformation Journey
![]()
In this interview, our host, Kevin Benedict, sits down with Robert Rabe, Head of Commerical...
Learn More
LaSandra Brill: AI in Digital Marketing
![]()
In this interview, our host, Jessica Ly, talks with LaSandra Brill, Head of Digital Experience and...
Learn More
Shimona Chadha: B2B Marketing Leverages B2C Practices
![]()
Our host, Jessica Ly, chats with Shimona Chadha, AVP of Marketing at HCL Technologies, about how...
Learn More
Nancy Porte: Improved CX Leads to Improved Customer Profitability
![]()
Our host, Kevin Benedict, sits down for an insightful conversation with Nancy Porte, Global VP of...
Learn More
Giselle Lopes: Modernizing Supply Chain Operations
![]()
In this exciting interview, our host, Jessica Ly, is in conversation with Giselle Lopes, Head of...
Learn More
Jim Kruger: Mastering the "2 Seconds to Get 20 Seconds" Approach
![]()
Our host, Jessica Ly, sits down for an insightful conversation with Jim Kruger, SVP of Product &...
Learn More
Jackie Palmer: What’s New in the SAP Marketing Cloud
![]()
In this interview, our host, Kevin Benedict, sits down with Jackie Palmer, the Global VP of...
Learn More
James Lee: Operating the World’s Largest B2B Network
![]()
In this interview, our host, Kevin Benedict, speaks with James Lee, COO of SAP Ariba and...
Learn More
Mary Catherine: Customer Success Strategies to Improve Net Promoter Score
![]()
In this interview, our host, Jessica Ly speaks with Mary Catherine, Director of Customer Success...
Learn More
Gretchen Eischen: Marketing Strategies & Intelligent Spend Insights
![]()
In this interview, our host, Kevin Benedict, sits down with Gretchen Eischen, SAP Ariba’s VP of...
Learn More
Alonzo Canada: AI & Data from a Design Perspective
![]()
Our host, Patrick Ronan, sits down with Alonzo Canada, VP of Design & Experience at ThoughtSpot, to...
Learn More
Laurent Philonenko: Enhancing CX with Real-Time Communications
![]()
In this engaging interview, our host, Jessica Ly, speaks with Laurent Philonenko, CEO of Servion,...
Learn More
Kristen Linehan: Driving Business Results via Strategic Engineering Services
![]()
In this interview, our host, Jessica Ly, is in conversation with Kristen Linehan, Senior Director...
Learn More
The Definitive Guide to Sales Enablement – Building a Winning Sales Enablement Team
![]()
The Ultimate Guide to Building a High-Impact Sales Enablement Team The growing disparity between...
Learn More
Anthony Kennada: Building a Category for Customer Success Software
![]()
In this interview, our host, Jessica Ly speaks with Anthony Kennada, CMO at Gainsight, about his...
Learn More
State of Video Marketing 2019: Impact of Videos on Purchase Decisions
![]()
Summary Harnessing the Power of Video Marketing: Key Insights from 2019
Learn More
Steve Pappas: Learning All About Knowledge Management
![]()
In this insightful interview, our host, Kevin Benedict, talks with Steve Pappas, CMO at Panviva,...
Learn More
Konstanze Alex: Thought Leadership & Influencer Marketing
![]()
In this insightful interview, our host, Kevin Benedict, is in conversation with Konstanze Alex, who...
Learn More
Genefa Murphy: Evolution of Marketing, CX & Sales Enablement
![]()
Our host, Kevin Benedict, interviews Genefa Murphy, Global VP of Marketing and Enablement at Micro...
Learn More
Derek Granath: Boosting Revenue Growth with Self-Guided Demos
![]()
In this interview, our host, Jessica Ly, is in conversation with Derek Granath, VP of Product...
Learn More
Muneeb Munhazuddin: Navigating Tech Evolution in Product Marketing
![]()
Our host, Jessica Ly, interviews Muneeb Munhazuddin, VP of Product Marketing at VMware, as he...
Learn More
Srishti Sofat: Advancing Marketing Automation and Hyper-Personalization
![]()
Our host, Jessica Ly, interviews Srishti Sofat, VP of Product Development at Oracle Marketing...
Learn More
Lara Richardson: Boosting Viewership Through Creativity and Authenticity
![]()
Our host, Jessica Ly, interviews Lara Richardson, Group EVP of Marketing at Discovery, as she...
Learn More
Satyam Vaghani: A Deep Dive into the True Value of IoT
![]()
In this interview, our host, Kevin Benedict, sits down with Satyam Vaghani, VP and GM of all things...
Learn More
Karen Hardy: Evolving Technology and Leadership in the Contact Center Space
![]()
In this insightful interview, our host Jessica Ly, sits down with Karen Hardy, VP, Product...
Learn More
Fiona Blakesley: Intuit Taps Distributed Workforce to Support Busy Tax Season
![]()
Fiona Blakesley, Director of Customer Success for tax professional services, has no problem...
Learn More
Kate Woodcock: Best Practices for Customer Advocacy
![]()
Customers want to be heard. They want their vendors to listen and respond. An important part of...
Learn More
Tim Bender: The Role of Influencers & Thought Leaders in Marketing
![]()
In this exciting interview, our host, Kevin Benedict, sits down with expert Tim Bender, VP of...
Learn More
Luan Lam: A Sales & Marketing Approach to Recruitment
![]()
In this insightful interview, our host, Jessica Ly, sits down with Luan Lam, VP of Talent for...
Learn More
Meenakshi Dhingra: Breaking Gender Expectations
![]()
Challenging social expectations and breaking the gender mold is no easy feat—especially in today’s...
Learn More
Mika Yamamoto: Technology and Marketing Leadership
![]()
In this insightful interview, our host, Kevin Benedict, talks with expert and veteran technology...
Learn More
Jeffery Kendall: Enterprise Mobility Grows Up and Out
![]()
In this interview, Jeffrey Kendall, SVP and GM of Kony DBX, sits down for a chat with our host,...
Learn More
Locke Truong: Digital Strategy for Ingram Micro Cloud
![]()
In this interview, our host, Jesica Ly, sits down with Locke Truong, Head of Global Product...
Learn More
Gautham Pandiyan: A Deep Dive into Personalizing Customer Experiences
![]()
Every company wants to be data-driven in order to personalize customer experiences, but many fail...
Learn More
Alberto Horihuela: Competing with Giants
![]()
Our host, Jessica Ly, sits down with Alberto Horihuela, co-founder and CMO of fuboTV, to discuss...
Learn More
John Licata: Turning Supply Chains into Value Chains
![]()
Our host, Kevin Benedict, sits down with John Licata, VP of Marketing Strategy and Communication at...
Learn More
Christi Olson: Bing & Verizon Media Strengthen Search Partnership
![]()
Our host, Jessica Ly,sits down with Christi Olson, Head of Evangelism for Search at Microsoft, to...
Learn More
Kim Oslob: An Analytics Solution for Customer Success
![]()
In this interview, our host, Jessica Ly, is in conversation with Kim Oslob, Senior Director of...
Learn More
Zlatko Vucetic: Unlocking Insights for Deeper Customer Understanding
![]()
In this interview, our host, Kevin Benedict, is in conversation with Zlatko Vucetic, CEO of...
Learn More
Tom Thimot: How Socure is Keeping Up with Digital Transformation
![]()
In this interview, our host, Kevin Benedict, is in conversation with Tom Thimot, CEO of Socure,...
Learn More
April Crichlow: Driving Customer Success, Diversity and Inclusion
![]()
In this interview, our host, Kevin Benedict, is in conversation with April Crichlow, VP of Customer...
Learn More
Johnny Ayers: The Need for Online Identity Authentication
![]()
As businesses increasingly move online, and digital interactions replace face-to-face exchanges,...
Learn More
Anand Akela: Leverage Software Test Automation to Accelerate Innovation
![]()
In this insightful interview, our host, Jessica Ly, is in conversation with Anand Akela, VP of...
Learn More
Jennifer Ruth: Navigating the Subscription Economy for Customer Success
![]()
In this interview, our host, Kevin Benedict, speaks with Jennifer Ruth, VP of Customer Success at...
Learn More
Nick Mehta: The Expanding CS Community
![]()
In this interview, our host, Jessica Ly speaks with Nick Mehta, CEO of Gainsight, about the growing...
Learn More
Drew Hofler: Marketing Inside SAP Ariba’s Network Effect
![]()
In this episode, host Kevin Benedict talks with Drew Hofler, VP of Portfolio Marketing at SAP...
Learn More
Grad Conn: Social and Mobile-First Strategies in a Digital World
![]()
In this interview, Kevin Benedict sits down with Grad Conn, CXMO of Sprinklr, to discuss how...
Learn More
Mimi Spier: The Evolution of IoT Solutions
![]()
In this insightful interview, our host, Kevin Benedict speaks with Mimi Spier, VMware’s IoT expert,...
Learn More
Brad Wiskirchen: Reducing Online Fraud While Increasing Sales
![]()
In this interview, our host, Kevin Benedict, talks with Brad Wiskirchen, CEO of Kount, about his...
Learn More
Vasu Jakkal: Marketing Insights and the Battle Against Cyber Threats
![]()
Our host, Kevin Benedict has an engaging conversation with Vasu Jakkal, the CMO of FireEye. Vasu...
Learn More
Jeremy Almond: Business Payments in the Digital Age
![]()
In this insightful interview, our host, Patrick Ronan, is in talks with Jeremy Almond, Founder &...
Learn More
The Definitive Guide to Sales Enablement – A Buyer’s Guide
![]()
Transforming Sales Success: A CXO's Guide to Sales Enablement In today’s competitive market,...
Learn More
State of Partner Relationship Management 2019
![]()
Summary Enhancing Partner Relationships: Key Insights from 2019
Learn More
Mada Seghete: Mastering Cross-Platform Attribution
![]()
In this engaging interview, our host, Patrick Ronan, speaks with Mada Seghete, Co-founder & Head of...
Learn More
Faisal Basar: Transforming Healthcare Services with AI
![]()
In this interview, our host, Patrick Ronan, is in discussion with Faisal Basar, CEO & Co-founder at...
Learn More
Steve Richard: The Power of Coaching Your Sellers
![]()
In this interview, our host, Patrick Ronan, speaks with Steve Richard, co-founder of ExecVision,...
Learn More
Luke Hagstrand: Elevating Customer Experience and Personalization
![]()
In this interview, our host, Kevin Benedict, sits down with Luke Hagstrand, Comcast Cable’s VP of...
Learn More
Mark Dalton: Enterprise-Scale Deployment Made Easy
![]()
In this interview, our host, Patrick Ronan, is in conversation with Mark Dalton, CEO & Founder of...
Learn More
Marilyn Hollinger: The Impact of CX on Business
![]()
In this interview, our host, Jessica Ly, is in discussion with Marilyn Hollinger, Director of User...
Learn More
Matthew David: Digital Technologies and Trends
![]()
In this interview, our host, Kevin Benedict sits down with Matthew David, Author and Digital Expert...
Learn More
The Definitive Guide to Sales Enablement – Evaluating Your Enablement Efforts
![]()
Measuring Sales Success: A Comprehensive Guide to Sales Enablement The B2B sales landscape has...
Learn More
The Definitive Guide to Contact Centers – Succeeding with Omnichannel Support
![]()
Redefining Customer Support: The Power of Omnichannel Experiences In today’s world, offering...
Learn More
Matt Smith: A Deep Dive into Conversational AI
![]()
Our host, Kevin Benedict, interviews Matt Smith, Conversational AI Practice Leader at Cognizant....
Learn More
Amanda Mountain: Tactics and Strategies for Marketing
![]()
In this interview, our host, Kevin Benedict, speaks with Amanda Mountain, VP of Marketing...
Learn More
A Definitive Guide to Sales Enablement 2019
![]()
Accelerate Sales Growth: A Guide to Sales Enablement Success The B2B sales process has grown...
Learn More
The Definitive Guide to Customer Success
![]()
Supercharge Your Business with CS: Your Path to Long-Term Growth These days, businesses need more...
Learn More
Dave Raglas: Personalization Technologies that Boost Conversion Rates
![]()
In this interview, our host, Jessica Ly, sits down with David Ragals, SVP of Customer Success at...
Learn More
Kevin Strange: Breaking Down Sales and Channel Enablement
![]()
In this interview, our host, Kevin Benedict, is in conversation with Kevin Strange, VP of Sales and...
Learn More
Marlene Summers: Customer Support in a SaaS Company
![]()
Our host, Jessica Ly, interviews Marlene Summers, the VP of Customer Services and Community at...
Learn More
Ryan McCurdy: Insights on Persona & Account-Based Marketing
![]()
In this interview, our host, Jessica Ly, sits down with Ryan McCurdy, Director of Demand Generation...
Learn More
Jessica Fewless: Digital Transformation in Marketing & the ABM Revolution
![]()
Our host, Kevin Benedict, interviews Jessica Fewless, VP of ABM Strategy and Marketing at...
Learn More
Aarti Kumar: Optimizing Content for SEO
![]()
In this insightful interview, our host, Jessica Ly, is in conversation with Aarti Kumar, VP of...
Learn More
Dan Bingham: Content Marketing in Hi-Tech Landscapes
![]()
In this interview, our host, Kevin Benedict, is intalks with Dan Bingham, Head of Content Marketing...
Learn More
The Definitive Guide to B2B Marketing – Tapping Into the Power of Online Communities
![]()
Build Relationships, Drive Growth: Harnessing Online Communities In the last decade, social and...
Learn More
Hang Black: Scaling Sales Enablement for Global Impact
![]()
In this interview, our host, Rajiv Parikh, speaks with Hang Black, Head of Global Sales Enablement...
Learn More
Val Matula: Innovation in Contact Centers
![]()
In this exciting interview, Val Matula, CTO and VP of Emerging Products and Technology at Avaya,...
Learn More
Joseph Pascaretta: Strategies to Excel at Digital Transformation
![]()
In this interview, our host, Kevin Benedict, talks with Joseph Pascaretta, VP and General Manager...
Learn More
State of Account Based Marketing 2018
![]()
Summary Decoding ABM: Key Findings and Strategies for B2B Success
Learn More
Adrian Nash: Driving Customer Data and Trust
![]()
In this interview, Kevin Benedict speaks with Adrian Nash, Head of Product Management for SAP...
Learn More
Max Cuellar: Evolving Marketing Strategies in the Digital Transformation Era
![]()
Our host, Kevin Benedict, interviews Max Cuellar, SVP of Marketing at HPE, about the convergence of...
Learn More
Lauren Smith: Optimizing Customer Journeys with Data-Driven Insights
![]()
In this interview, our host, Kevin Benedict, speaks with Lauren Smith, EVP of Revenue and Alliances...
Learn More
Jagdish Upadhyay: Streamlining B2B Engagement with Meeting Automation
![]()
In this interview, Kevin Benedict speaks with Jagdish Upadhyay, Head of Product Marketing at...
Learn More
Ryan Hollenbeck: Optimizing Customer Engagement with AI and Self-Service
![]()
In this interview, our host, Kevin Benedict, is in talks with Ryan Hollenbeck, SVP of Global...
Learn More
Mason Uyeda: Enhancing Customer Success through Proactive Support
![]()
In this interview, our host, Kevin Benedict, is in conversation with Mason Uyeda, Senior Director...
Learn More
Ursula Ringham: Strategic Approach to Influencer Marketing
![]()
Our host, Kevin Benedict, interviews Ursula Tringham, Head of Global Influencer Marketing at SAP....
Learn More
Ozgur Tohumcu & Tony Lowe: Revolutionizing the Connected Car Ecosystem
![]()
Our host, Kevin Benedict, interviews Ozgur Tohumcu, CEO of Operations, and Tony Lowe, VP of...
Learn More
Kevin Cochrane: Crafting Customer-Centric Marketing Strategies
![]()
Our host, Kevin Benedict, interviews Kevin Cochrane, CMO of Customer Experience at SAP, about how...
Learn More
Christopher Willis: Navigating Content Complexity with Strategic Governance
![]()
In this interview, our host, Kevin Benedict, is in talks with Christopher Willis, CMO of Acrolinx,...
Learn More
Sven Feurer: Innovating Marketing and Sales with AI
![]()
In this interview, Kevin Benedict speaks with Sven Feurer, Senior Director of Solutions Management...
Learn More
Jackie Palmer: AI-Driven Strategies in SAP’s Marketing Cloud
![]()
In this insightful interview, Kevin Benedict speaks with Jackie Palmer, Global VP of Strategy and...
Learn More
Patrick McCarthy: Digital and Marketing Leadership
![]()
In this interview, our host, Kevin Benedict, is in conversation with Patrick McCarthy, SVP and GM...
Learn More
Chris Wolf: Emerging Technologies at VMware
![]()
Our host, Kevin Benedict, interviews Chris Wolfe, VP & CTO of Global Field & Industry at VMware....
Learn More
Niraj Deo: Mastering Digital Marketing Platforms
![]()
In this interview, our host, Kevin Benedict, sits down with Niraj Deo, VP of Product Management at...
Learn More
Eric Herzog: IBM’s Storage Solutions and Marketing Innovations
![]()
Our host, Jessica Ly, interviews Eric Herzog, CMO and VP of IBM’s Storage Division, as hediscusses...
Learn More
Trong Nguyen: Sales Leadership Insights for Success
![]()
Our host, Jessica Ly, interviews Trong Nguyen, Client Director at ServiceNow, as he shares insights...
Learn More
State of Contact Centers 2018: The Role of AI in Transforming CSAT and the Workplace
![]()
Summary Revolutionizing Customer Service: Insights from Contact Centers in 2018
Learn More
The State of E-Wallets and Digital Payments in India 2018
![]()
Summary Understanding the Surge in E-Wallets and Digital Payments in India: Insights from 2018
Learn More
State of Customer Success 2018
![]()
Summary Mastering Customer Success: Insights and Strategies from 2018
Learn More
Social Media Trends in India 2017
![]()
Summary Discover How Social Media Shapes the Lives of Smartphone Users in India
Learn More
State of Product Marketing 2017
![]()
Summary Insights and Trends in Product Marketing: 2017 Report
Learn More
Uber vs Ola: The Travel Pattern of Young India 2017
![]()
Summary Analyzing the Battle of Ride-Hailing Giants: Insights from Young India
Learn More
State of Sales Enablement 2017
![]()
Summary Revolutionizing Sales Strategies: Key Insights from 2017
Learn More
State of B2B Content Marketing 2016
![]()
Summary Elevate Your B2B Strategy: Mastering Content Marketing for Maximum Impact
Learn More
State of B2B Marketing Metrics & Analytics 2016
![]()
Summary Harnessing the Power of Marketing Analytics: Key Insights from 2016
Learn More
M-Commerce Trends in India 2016
![]()
Summary Exploring Mobile Commerce Trends: Key Insights from 2016
Learn More
State of B2B Social Media Marketing 2016
![]()
Summary Unveiling the Dynamics of B2B Social Media Marketing in 2016
Learn More
Expert B2B Marketing Guide 2015: Benchmark Imperatives and Insights
![]()
Summary Unlock 2015’s Top B2B Marketing Insights and Strategies
Learn More
State of B2B Content Marketing 2015
![]()
Summary Harnessing the Power of Content to Fuel Business Growth in 2015 and Beyond
Learn More
State of B2B Video Marketing 2015
![]()
Summary Exploring the Impact of Video Marketing in B2B: 2015 Insights
Learn More
A Step-by-Step Guide to Effective Video Marketing
![]()
Summary Elevate Your B2B Marketing Strategy with Video Mastery
Learn More
State of B2B Mobile Marketing 2015
![]()
Summary Navigating the Mobile-First Era: Essential Strategies for B2B Marketing Success
Learn More
Savvy Marketer’s Playbook to Social Marketing Success
![]()
Summary Unlocking Social Marketing Mastery: Your Essential Guide to Success
Learn More
State of B2B Marketing Metrics and Analytics 2015
![]()
Summary Mastering B2B Marketing with Metrics and Analytics
Learn More
State of B2B Social Media Marketing 2015
![]()
Summary Navigating the Landscape of B2B Social Media Marketing in 2015
Learn More
State of B2B Product Marketing 2015
![]()
Summary Unveiling the State of B2B Product Marketing in 2015
Learn More
State of B2B Online Retail Marketplace 2015
![]()
Summary Exploring the Dynamics of the B2B Online Retail Marketplace in 2015
Learn More
State of B2B Search Marketing 2015
![]()
Summary Unlocking the Potential of B2B Search Marketing: Insights from 2015
Learn More
State of B2B Marketing 2015: Marketing Trends, Predictions and Forecasts
![]()
Summary Driving Growth Through B2B Marketing: Strategies for Success
Learn More
State of Marketing Automation 2014
![]()
Summary Unlocking the Potential of Marketing Automation in 2014
Learn More
State of B2B Customer Experience 2014
![]()
Summary Transform B2B Customer Experience: Your Guide to Driving Customer-Centric Growth
Learn More
State of Search Marketing 2014
![]()
Summary Navigating the Future of Search Marketing: Insights from 2014
Learn More
B2B Marketing Trends, Predictions & Forecasts 2014
![]()
Summary Key Trends, Insights, and Strategies to Drive Growth in 2014
Learn More
State of B2B Product Marketing 2014
![]()
Summary Transforming B2B Product Marketing: Insights from 2014
Learn More
State of B2B Event Marketing 2014
![]()
Summary Transforming Business Engagement: Insights from B2B Event Marketing Remote work in the new...
Learn More
Video Marketing and Advertising 2014: Tactics, Measurement and Trends
![]()
Summary Unlocking the Power of Video Marketing: 2014 Insights and Trends
Learn More
Pre-Sales Content Marketing Trends 2013
![]()
Summary Transforming B2B Content Marketing: Insights into Pre-Sales Strategies
Learn More
Post-Sales Content Marketing Trends 2013
![]()
Summary Unlocking the Power of Post-Sales Content Marketing
Learn More
B2B Social Media Marketing Trends 2013
![]()
Summary Mastering the Art of B2B Social Media: Strategies to Drive Growth
Learn More
B2B Cross-Channel Marketing and Attribution Strategies 2013
![]()
Summary Navigating a Multi-Channel World: Key Strategies for B2B Marketing Success
Learn More
Mobile Marketing Trends 2013
![]()
Summary Discover the Latest Mobile Marketing Trends Transforming the B2B Landscape
Learn More