Nurture vs. E-mail Marketing
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I’ve been spending a lot of time supporting demand generation efforts for several large B2B and B2C...
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Nurture vs. E-mail Marketing
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Key Takeaways Implementing RevOps to unify and streamline your GTM operations can have numerous...
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Key Insights Perhaps a decade ago, organizations would typically use outsourcing to improve...
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6 Best Practices Discussed to Build a Robust Sales Pipeline
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Key Insights The more leads your venture generates, the better its business growth will be.
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The Customer Retention Engine Customer Success (CS) is one of the fastest growing divisions in the...
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Achieving 10x Annual ROI Growth with Strategic Partner Engagement Traditional sales tactics no...
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6 Proven Techniques to Turn Customers into Brand Advocates
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Key Takeaways In recent times, we have seen a shift in how companies think about revenue. According...
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From Complex to Compelling: MarketStar’s Visual Storytelling Revolutionizes World’s Leading Search Engine’s Cloud Connectivity
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Imagine managing your business data across a tangled mess of cloud services that hinders close...
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Channeling Creativity: Elevating a Tech Conglomerate’s Partner Network to $500M Growth with MarketStar's Content Expertise
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In 2020, the partner channel market stood at 54.42 billion and a projected CAGR of 16.2% till 2028.
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B2B businesses should have instant access to the data of every customer and transaction. It’s...
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8 Tech Sales Outsourcing Myths to Leave Behind in 2024
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Introduction The tech sales industry thrives on growth and innovation, but achieving these goals...
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6 Incredible Hacks to Uncover & Address Customer Pain Points
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Key Takeaways One of the most effective ways to build brand credibility is to craft long-term...
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5 Highly Effective Ways to Uncover Your Customer Pain Points
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7 Highly Effective Customer Success Strategies to Transform Customer Experience
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Key Insights Customer experience has become the top priority for businesses and the reason is...
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Achieve Higher Engagement and Conversions with Data-Driven Email Strategies In the crowded world of...
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On-Demand Delivery Services: 6 Key Steps to Customer Obsession
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Transform Marketing Challenges into Growth with Strategic ABM Solutions From building brand...
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Introduction “Give the people what they want” has taken on a whole new meaning. In a world where...
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The year 2024 paints a vivid picture of the future of sales: a turbulent landscape of intensifying...
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5 Steps to Level Up Your Demand Gen Strategy for Growth in 2024
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Introduction New year, new demand gen tactics? In this dynamic world of business where evolution is...
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Redefining Customer Success in 2024: The Evolution from Reactive Support to Proactive Engagement
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Introduction The past couple of years, there's been a remarkable shift in how companies perceive...
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Introduction Picture this: the business world, a bustling marketplace where every player is on a...
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Optimize your GTM Strategy during an Economic Downturn
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Ignite Collaborative Growth with Partner Channels: Key Insights for Success
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The current B2B terrain is an ever-shifting labyrinth, and the onus is on us to adapt or get left...
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10 Key Sales Trends to Watch Out for in 2023
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Key Takeaways AdTech and MarTech companies need to implement several business growth strategies in...
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Key Takeaways: To gain loyal and long-term customers, you need to design a journey map that...
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A "new normal" world with what appears to be a global recession on the horizon, increased cost of...
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Key Takeaways: The risk of recession is slowly but surely rising as global turbulence continues....
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Key Insights Customer support and expectations in 2022 will leave little room for error.
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As of 2022, 92% of the United States' total population has internet access. That translates to over...
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Jeannette Wilson: The Importance of IoT Security
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In this insightful interview, Jeannette Wilson, Marketing manager at Microchip Technology Inc.,...
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Best Practices to Transform Your Customer Onboarding Program
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Key Insights Your customer onboarding strategy is probably the most important stage of the customer...
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The Future of Customer Success: Top 5 Trends to Lookout For in 2022
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Key Takeaways In the dynamic marketplace that we are in today, building long-lasting relationships...
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Selling AdTech Solutions: 5 Key Steps to Success
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Key Insights In the past few years, the methods of delivering adtech solutions have dynamically...
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Everything You Should Know About Outsourcing Your Customer Success Program
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A Customer Success program is an essential part of modern business, especially for technology...
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Amy Hatch: Engaging Customers with Content
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In this interview, our host, Kevin Benedict interviews Amy Hatch, Global Head of Content Marketing...
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Alpana Prabhu: Operational Mindset for Organizational Effectiveness
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In conversation with Jessica Ly, Alpana Prabhu, Director of Operations, ServiceNow, speaks about...
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Volker Haentjes: Technical Product Marketing the SAP Way
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In this podcast, our host, Kevin Benedict, has a chat with Volker Haentjes, Senior Director of...
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Amy Scissons: How International Marketing Works
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In this interview, our host, Rajiv Parikh, interviews Amy Scissons, Chief Marketing Officer...
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Customer Success vs. Sales Teams and Why You Need Both
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As business solutions grow increasingly complex, some buyers require additional assistance to...
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Customer Success: 2 Key Metrics to Track & Measure Success
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Key Takeaways If there is one SaaS metric you should monitor carefully, then it is your churn rate....
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5 RevOps Trends to Watch out for Business Success in 2022
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Key Insights The buzz around RevOps continues to build, with companies adding new roles at a record...
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Eugenio Cassiano: Innovating the SAP Customer Experience
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In this interview, our host, Kevin Benedict, has an insightful conversation with Eugenio Cassiano,...
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Outsourced Sales-as-a-Service: 3 Ways to Boost Sales in 2022
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Key Takeaways The market for sales-as-a-service continues to grow across the globe with major...
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State of Customer Success in 2022
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Summary Revolutionizing Customer Success: Key Trends and Strategies You Need to Know The Customer...
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A Guide to Social Selling - LinkedIn
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Social selling is one of the most overlooked strategies in B2B selling. Many sales reps consider...
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Why Customer Retention is Important for Success
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Our journey starts in the midst of a company wondering why they can't keep customers using their...
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5 Points to Consider When Outsourcing Customer Success
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Key Insights With digitization opening more avenues than ever for customers to make a choice, it’s...
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Overcoming the 6 Challenges of Subscription-Based Businesses
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Key Insights Over the past few years, industries everywhere have begun using a subscription-based...
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Opening the Doors to Success: 5 Key Benefits of Remote Outsourcing Discussed
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Key Insights In order to bounce back from the disruptions caused by the pandemic, organizations...
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Customer Obsession: 6 Key Steps to Success in AdTech
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Key Insights With consumers spending more time online, we see an increase in expectations for a...
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Transform with These 3 Proven Direct Sales Tactics
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Direct sales have been a staple of business. They offer your business a strategy to sell...
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The Top 5 Mistakes of Enterprise Sales (and How to Avoid Them)
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Nobody ever said enterprise sales was easy. Enterprise tech sales is one of the toughest types of...
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6 Ways to Improve Your Closing Rate for Enterprise Sales
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One universal truth of enterprise sales is that deals take time to close. Enterprise applications...
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How to Optimize Your Enterprise Sales Strategy for the Future
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There is a lot about enterprise sales that has changed, especially since the pandemic. Buyers have...
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5 Benefits of Mastering SaaS-based B2B Sales in 2022
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Key Takeaways: In the midst of a rapidly changing business environment, Software as a Service...
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Customer Success or Sales – Who Owns Renewals & Upsells
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Key Takeaways: While it is easy to think that they work in silos, both the customer success and...
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Authenticity & Vulnerability – The Dating World of Sales
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This past year, we have all been rubbed a little raw. Expectations have been changed and what’s...
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Customer Success Simplified - From Experience
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When I first got started in Customer Success (CS), I was over a large US-based organization where...
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5 Key Benefits of Outsourced Sales in a Post-Covid-19 World
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Key Insights 2020 emerged as one of the most challenging years in recent years. With catastrophic...
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Challenging Pareto through Customer Success
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Most individuals have come to know and understand the Pareto principle of 80/20, conceptualized by...
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5 Sales Strategies That Leverage Cloud Solutions
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There is no doubt that the COVID-19 pandemic has permanently changed the way we do business,...
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Expanding Your Cloud Sales Strategy
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Cloud services have become the foundation of enterprise computing. Migrating enterprise resources...
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The Ins and Outs of Customer Acquisition Cost
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When validating sales prospects, you want to make sure that pursuing a potential prospect will...
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Defining the Enterprise Sales Experience
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Every customer journey starts with your sales team. Stop. Please ask yourself if you are liking the...
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4 Steps to Enabling Sales for Remote Selling
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Key Takeaways In response to the demands of physical distancing and work from home that came with...
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How Embracing Sales Enablement Boosts Sales Performance
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No sales rep succeeds on their own. Successful sales performance is the result of many factors. You...
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3 Reasons MarketStar Knows How to Close SMB Sales
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The temptation for any B2B sales team is to hunt for whales. If you can land that one big deal, you...
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Why There is a Need for Customer Success
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The overall success of any sales and marketing initiative ultimately hinges on customer success....
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Enterprise Sales: How Big Are They, Really?
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When it comes to selling B2B technology, landing an enterprise deal is like grabbing the brass...
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The Rise of Sales Engineers: Here’s why they have Become so Coveted
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Selling complex technology requires special skills and technical expertise, but knowing how to sell...
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Effective Techniques for Closing Enterprise Sales Deals
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Selling technology is never easy, and when you are dealing with enterprise sales, there is nothing...
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The ABCs of Lead Qualification
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If you are in sales (or a movie buff), you have undoubtedly heard the phrase “ABC, always be...
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3 Don’t-Miss Steps to Successfully Harness Customer Success
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Ensuring customer success is at the heart of consultative selling isn’t just fluff. When you are...
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7 Ways to Close Your SMB Sales Deal in 30 Days or Fewer
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Every company wants a faster sales cycle. The challenge with selling technology is that selling...
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3 Future-Proof Rules for Legendary Enterprise Sales
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You know that selling B2B technology is hard, and selling B2B enterprise technology is even harder....
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3 Steps to Unlock your Chameleon Sales Abilities: Recognition, Adjustment, and Execution
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The best sales reps are like chameleons—adapting their sales pitch to resonate with the way a...
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Outsourcing Sales Continues to Rise: 3 Drivers of B2B Outsourcing
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Outsourcing continues to gain momentum as part of the B2B sales process, especially with the...
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After the (virtual) trade show: 3 tips for following up with leads
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Traditionally, trade shows have been a great way to increase market visibility and gather sales...
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4 SMB Sales Conversations to Have on Hand for Your Sales Team
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The nature of small- and medium-sized business (SMB) sales has changed, especially with the...
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The ROI Truth of Outsourced Sales
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Everyone wants to save money, but there are times when you need to invest more to get more in...
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Customer Success Requires a Smooth Post-Sales Transition
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Closing the deal is only the first step of a successful sale. Once the contract is signed, you have...
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7 Tips to Build a Successful Enterprise Sales Plan
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If you know anything about selling technology, then you know that enterprise sales are different...
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Why Customer Success Should Be Data-Driven
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You are being measured. How do you stack up? Are you proving your client’s return on investment...
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How to Increase Sales in a Virtual World
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The world of virtual business, including virtual selling, is here to stay. It’s an adjustment, but...
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Roy Owens: Managing Working Capital to Grow Businesses
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In this informative interview, Roy Owens, Sales Director (Working Capital Solutions) at Kyriba,...
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Aditya Malik: Enabling Sales Leadership
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In this insightful interview, Aditya Malik, Head of Sales & Account Management (India & SAARC) at...
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Heidi Hattendorf: Evolution in Product Marketing
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In this insightful interview, Heidi Hattendorf, Senior Director & Head of Product Marketing at...
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Sales Motivation: Top Podcasts You Should Be Listening To
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Every sales professional needs a little sales motivation now and then. Successful selling is about...
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How Not Having a Customer Success Team Is the No. 1 Reason Your Churn Is So High
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With more companies looking to create recurring revenue models based on subscription sales, the...
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5 Essential Skills for Increasing Your Client Success
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Understandably, 2020 has been a unique year for many sales reps. Many businesses have delayed or...
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The Power of Enterprise Sales with MarketStar
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Lately, we have been talking about small and medium-sized business (SMB) sales, but what about...
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5 Tips for Hiring Outsourced Sales Professionals
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Hiring outsourced sales professionals can be a quick, cost-effective solution for bolstering your...
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The Fundamentals of Lead Qualification
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In today’s highly competitive B2B sales climate, lead qualification has become an increasingly...
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What the First 90 Days of Customer Success Should Look Like
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When sales organizations look back on 2020, one of their main “lessons learned” might be the...
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Pros and Cons of Kicking off an SMB Sales Strategy
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There are 30.7 million small and medium-sized businesses (SMBs) in the United States. Taken as a...
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How to Lead an SMB Sales Team
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Small- and medium-sized businesses (SMBs) are a huge untapped market, but many B2B vendors ignore...
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4 Misperceptions About Sales Engineers
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As the B2B buying process has evolved, sales teams have had to continually adjust their strategy to...
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What Does Sales as a Service Really Mean?
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Around the globe, the market for Sales as a Service continues to grow. Today, some of the world’s...
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The Difference Between a Sales and Customer Success Team
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As business solutions grow increasingly complex, some buyers require additional assistance to...
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5 Skills of Successful Internal Channel Account Managers
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In order to have a topflight sales organization, you need a strong sales channel. When your sales...
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How to Build a Sales Team with Specialty Roles
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Today’s business-to-business (B2B) sales organizations are selling to increasingly sophisticated...
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How Does a High-Tech Field Rep Increase Sales?
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The role of the high-tech field rep is changing and so is the way they are selling. The old method...
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Why Customer Success Should Be Part of Your Plan While the Economy Recovers
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The ongoing COVID-19 pandemic has had an incredible impact on a variety of industries around the...
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State of Sales Enablement 2020: The Impact of COVID-19 on Sales
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Summary Adapting to the New Normal: Sales Enablement Insights Amidst COVID-19
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State of B2B Customer Service Outsourcing 2020
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Summary Outsourcing for Success: Customer Service in a Changing World
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State of Sales Enablement 2020: Channel Enablement in the Modern Sales Paradigm
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Summary Navigating the Sales Frontier: A Focus on Channel Enablement
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The Definitive Guide to Sales Enablement: Sales Training Best Practices
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The Definitive Guide to Sales Enablement Best Practices
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Our Top 24 Free SaaS Brands Picks
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Native cloud software is here to stay, and a surprisingly large number of software as a service...
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Stephanie Thum: Defining Customer Experience
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In this interview, our host, Kevin Benedict, sits down with SAP Qualtrics's expert Stephanie Thum,...
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State of Sales Enablement 2020: Content Strategy and Management
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Summary Mastering Content Strategy in Sales Enablement: Key Insights from 2020
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4 Myths of Outsourcing Your Inside Sales Team
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Sales as a ServiceⓇ continues to grow in popularity, with more and more companies outsourcing key...
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Why Brand Reputation Is So Important to Your Growth in Uncertain Times
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Times of uncertainty present challenges to all of us, but they also present new opportunities....
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Why Customer Success Is Essential to Your SMB Sales Plan
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For many sales organizations, small and medium-sized businesses (SMBs) represent a great untapped...
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Why Sales Amid and After a Crisis Is Essential
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In times of crisis, you need to plan for the future at the same time you address the challenges of...
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How to Stay Motivated in Sales During Summer Months
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Even during a typical summer, staying motivated and focused on work can be challenging. After all,...
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How Your Sales Team Can Support Small Businesses During a Crisis
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There is a reason that the Centers for Disease Control calls COVID-19 a novel coronavirus. We have...
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How to Reset Your Sales Strategy During or After a Crisis
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As many companies struggle to stay afloat during the COVID-19 crisis, it’s not surprising that...
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[Infographic] 7 Techniques to Increase Your SMB Sales
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Small and medium-sized businesses (SMBs) are often ignored because of the small contract size and...
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5 Best Books to Motivate Your Sales Team
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With the COVID-19 pandemic forcing people to spend much more time at home, many are taking the...
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4 Unique Characteristics of the SMB Space
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When selling technology to small and medium-sized businesses (SMBs), you have to put yourself in...
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How to Structure a Work-from-Home Sales Team
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Agility is the key to sales success, so when a pandemic hits, you have to be prepared to change the...
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How to Empower Your Sales Team From Home
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The coronavirus pandemic has sent shockwaves across the country, grinding our economy to a...
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Why SMB Is a Niche Your Sales Team Should Focus On
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For every big customer you land, there are dozens of small and medium-sized businesses (SMBs) out...
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Why a Customer Success Team Is Essential During a Crisis
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With the COVID-19 pandemic, the entire world has had to change the way it conducts business...
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Cost Comparison: The Value of Outsourcing Sales
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B2B selling has become more complex. It used to be that B2B sales was a linear process, and a sales...
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Ingredients of a Successful Foundation
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Here is a fun metaphor, “My business is my baby.” Throughout my years working alongside SMB...
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Jesse Osborne: Onboarding the Gig Economy
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In this interview, our host, Jessica Ly sits down with Jesse Osborne, Senior Director at Tipalti,...
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Scott Powell: Sales Enablement Best Practices
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In this interview, Scott Powell, VP of Global Enablement at Optimizely, talks about the changes in...
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How to Choose the Right Outsourced Sales Partner
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Not too long ago, B2B sales was a relatively uncomplicated process. Experienced sales reps would...
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How to Design a B2B Sales Team and Optimize Coverage
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Times are changing, and so is the way that B2B buyers source new business solutions. This means...
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The Difference Between Selling to SMB vs. Enterprise Markets
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You would think that when it comes to selling technology, the same B2B sales process should work...
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5 Leading Brands That Rely on Outsourcing for Profits
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There has been a change in tone to the word outsourcing. What was once considered a controversial...
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Linda Chen: Exploring the Customer Experience Management Space
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In this interview, our host, Jessica Ly is in conversation with Linda Chen, CMO, Cyara, who talks...
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Joshua Schnoll: The Art of IT Sales
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In this interview, Joshua Schnoll, VP of Marketing & Alliances at AppDirect, takes us through the...
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Ron Selvey: Uncover the Marketing Side of B2B
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In this interview, our host, Jessica Ly, has a conversation with Ron Selvey, VP of Marketing,...
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Paul Speciale: Unstructured Data Storage and Management
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In this interview, Paul Speciale, Chief Product Officer, Scality, talks to us about unstructured...
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The 3 Keys to Building Expert Sales Teams
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If you’ve been working in sales for any length of time, then you know that good sales reps are...
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Rachel Haley: Cloud Data Platform as a SaaS Solution
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In this interview, Rachel Haley, Senior Director of Sales Operations at Snowflake, is in discussion...
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Patrick McGrath: Data Management and Privacy
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In this episode, Patrick McGrath, Director of Product Management at Commvault, delves into critical...
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Rehmat Kharal: The Science of Sales Enablement
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In this interview, Rehmat Kharal, Director of Global Sales Enablement, Rubrik, Inc., speaks about...
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Sasha Emmerling: Creating Brand Awareness
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In this interview, Sasha Emmerling, Senior Director of Marketing at VMware, shares her knowledge on...
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Why Outsource your SDR Team?
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This blog was originally published on 10/10/2016 and updated on 12/18/2019. Any way you look at it,...
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John Vincenzo: Strategies for Successful Brand Awareness
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In this interview, John Vincenzo, Senior Vice President, CMO, at Silver Peak, speaks about brand...
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Reza Kamran: Product Marketing Debunked
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In this interview, Reza Kamran, Senior Director of Product Marketing at Intermedia, speaks about...
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State of Event Marketing 2019: Challenges in Planning, Implementing, and Maximizing ROI
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Summary Mastering Event Marketing: Planning, Implementing, and Maximizing ROI
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How to Maximize Sales Through Direct Market Resellers
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In the world of B2B sales there are different types of distribution partners, and each one plays a...
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The Definitive Guide to Event Marketing 2019
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Unlock the Power of Events for Your Business In today's competitive landscape, events remain the...
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2 Ways to Provide Empowerment when Managing Sales Reps
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You have no doubt heard the phrase, “People are your most valuable resource.” Nowhere is that more...
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State of Customer Retention 2019: Building and Retaining Customer Loyalty
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Summary Harness the Power of Customer Retention: Proven Strategies and Insights from 2019
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[Infographic] In-house vs. Outsourced Sales
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Rapid market changes paired with new and increasingly complex product and service offers means one...
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Irshad Raihan: The Science of Product Marketing
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In this interview, our host, Jessica Ly, has an interesting conversation with Irshad Raihan,...
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The Definitive Guide to B2B Video Marketing – The New Art of Storytelling
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The Definitive Guide to B2B Video Marketing With advancements in digital technology and the rise of...
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What to Consider When Choosing Your Sales Tech Stack
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Your expertise is in selling B2B technology to companies that are seeking to improve operations,...
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Vibhor Kapoor: Design-Led Product Innovation
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Can design be automated? Can voice be a medium in product design? Discover how Adobe is...
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15 Statistics To Inspire Your Sales Strategy
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Numbers don’t lie, but they can inspire. If you know where to look, you can find thousands of...
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State of Customer Onboarding 2019
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Summary Transforming Customer Onboarding: Insights and Strategies from 2019
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Growth in 2020: Six Reasons Why Outsourced Sales Should Be in Your Plan
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Business growth is your goal, but sales is holding you back. Sound familiar? When companies...
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John McKenny: The Value of the Mainframe Today
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In this interview, Jessica Ly discusses the value of mainframes with John McKenny, SVP of Strategy...
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Rob Holcombe: Individuals Developing Leadership
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In this insightful conversation, Anthony Khaletsky interviews Rob Holcombe, Director of Customer...
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State of Sales Enablement 2019
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Summary Unleashing Sales Potential: Key Insights from Sales Enablement 2019
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Lori DeFurio: Customer Engagement Marketing
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In this interview, Jessica Ly is in conversation with Lori DeFurio, Group Manager of Retention &...
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Todd Montgomery: CSAT - The “Happy Customer” KPI
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In this interview, Anthony Khaletsky sits down with Todd Montgomery, EVP, Customer Engagement &...
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Michael Popa: The Guiding Principles of Customer Success
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In this interview, our host, Anthony Khaletsky, speaks with Michael Popa, VP of Customer Success at...
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David Bisciotti: Fundamentals of Customer Success for Businesses
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Customer success is becoming one of the most important factors across all types of businesses—the...
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SMB vs. Enterprise: Why Different Customers Need Different Sales Processes
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You need different sales processes for different types of customers, especially when it comes to...
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Tania Seary: The Evolution of Procurement & Supply Chain Professionals
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In this exciting interview, Kevin Benedict sits down with the founder of Procurious, Tania Seary....
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State of Contact Centers 2019: The Omnichannel Approach
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Summary Transforming Customer Interaction: Key Insights from Contact Centers in 2019
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State of Product Marketing 2019: Content Creation and Delivery
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Summary Enhancing Product Marketing: Key Insights into Content Creation and Delivery for 2019
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Susan Aoki: Digital Transformation in Customer Support at VMware
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In this interview, Kevin Benedict sits down with Susan Aoki, Vice President of Global Services...
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Neeraj Srivastava: Why Every Business Needs Customer Success
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In conversation with Jessica Ly, Neeraj Srivastava, Senior Director, Customer Success, BroadSoft...
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Mike Minchew: The Evolution of Sales Enablement
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In conversation with Rajiv Parikh, Mike Minchew, Head of Global Sales and Marketing Enablement at...
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Denis Sison: The 4 S’s of Experience Marketing
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In this interview, our host, Rajiv Parikh, talks to Denis Sison, Head of Marketing Excellence and...
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Brian Larsen: Customer Success in the Healthcare Industry
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In conversation with our host Jessica Ly, Brian Larsen, VP, Customer Success, Practice Fusion,...
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5 Limitations of Doing Sales All In-House
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Hiring and training staff is expensive. SHRM (The Society of Human Resource Management) estimates...
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Greg Turner: The Impact of Disruption on Your Business
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In this interview, Anthony Khaletsky has an insightful conversation with Greg Turner, Chief Revenue...
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Aarti Bharathan: How E-commerce Platforms Are Changing
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In this insightful conversation, our host, Jesscia Ly speaks to Aarti Bharathan, Senior Director of...
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Karan Yaramada: Innovation & Leadership with Jade Global
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In this interview, Kevin Benedict sits down with Karan Yaramada, President & CEO of Jade Global....
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Greg Fox: Effectively Managing Technology Alliances, Channels & Partnerships
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In this interview, host Kevin Benedict speaks with Greg Fox, VP of Alliance Partner Program at...
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Sunder Sarangan: Innovation & Disruption in the Marketing World
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In this insightful interview, our host, Rajiv Parikh, sits down with Sunder Sarangan, Chief...
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Amy Messano: Strategic Management with Long & Short-Term Objectives
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In conversation with Rajiv Parikh, Amy Messano, CMO, Altair, shares with us the importance of...
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Dawn Colossi: Strategizing Business Through Customer Research
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In conversation with Rajiv Parikh, Dawn Colossi, CMO, FocusVision, speaks about the importance of...
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Steve Kaplan: Financial Frameworks & its Importance
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In conversation with Rajiv Parikh, Steve Kaplan, VP Customer Success Finance, Nutanix, shares with...
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Vittorio Viarengo: Cloud Security - New Risks, New Rules
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In this insightful interview, our host, Rajiv Parikh, sits down with Vittorio Viarengo, VP of...
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Laura Drabik: Innovation in Insurance
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In this interview, our host, Rajiv Parikh sits down with Laura Drabik, Group VP of Business...
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Jeff Romano: Connected Customer Experiences
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In conversation with Jessica Ly, Jeff Romano, Senior VP, Global Customer Success, 8x8 speaks about...
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Bill Harris: The Importance of Customer Success Strategies
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In this insightful interview, our host, Jessica Ly, sits down with Bill Harris, Director of...
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Supriya Goswami: Advancing Mobile Marketing
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In conversation with Jessica Ly, Supriya Goswami, VP of Marketing at InMobi, explains how marketers...
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Top 7 Sales Influencers You Should be Following
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Ideas are meant to be shared, especially when it comes to B2B selling. It’s always useful to hear...
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Hector Vizcarrondo: Making B2B Marketing Impactful
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In this interview, our host, Rajiv Parikh, speaks with Hector Vizcarrondo, Senior Director of...
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Peter Di Pietrantonio: Creating a Culture of Innovation
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How are Google's innovations driving the company to continuously develop new features and...
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Amritesh Chaudhuri: Unified Communications Trends
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In this insightful interview, our host, Jessica Ly, engages in a deep conversation withAmritesh...
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Michelle Huff: Human Insights with UserTesting
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In this interview, our host, Patrick Ronan, talks with Michelle Huff, CMO of UserTesting, about the...
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Charles Kraus: The Frontlines of Product Marketing
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In this interview, our host, Kevin Benedict, digs deep into product marketing with Charles Kraus,...
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David Shao: Martech Strategy for Hyper Growth
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In a conversation with Jessica Ly, David Shao, Director, Marketing Technology, ServiceNow, talks...
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Sami Laine: The Fabric of Security
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In conversation with Rajiv Parikh, Sami Laine, Director of Product Marketing, Okta Inc., speaks...
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Colleen Jansen: EV Charging Networks
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The future lies in sustainable technology, driving us toward making this planet a better, cleaner...
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Daryl Eicher: Enterprise Integration Platform as a Service
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In conversation with Jessica Ly, Daryl Eicher, Senior Principal Product Marketing Director, Oracle,...
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Michael Freeman: Pulling Away from Push Marketing
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In conversation with Jessica Ly, Michael Freeman, VP of Demand Creation and Marketing Operations at...
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Molly Spatara: A Deep Dive into Brand Experience
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In this episode, SAP Ariba and SAP Fieldglass executive and brand expert, Molly Spatara, explains...
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Ramesh Raskar: Making AI Available for the Masses
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In this insightful conversation, our host, Alka Asthana, talks to Ramesh Raskar, who is an...
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Kathleen Rouse: Understanding Customer Success in the Financial Space
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In this interview, our host, Jessica Ly, sits down with Kathleen Rouse, Head of Customer Success at...
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Subha Shetty: Gifting is Driving the E-commerce Industry
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In this insightful interview, our host, Jessica Ly, sits down with Subha Shetty, VP & Head of...
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Benolin Thomas: Role of Customers in Customer Success
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In this exciting interview, our host, Jessica Ly, is in conversation with Benolin Thomas, the...
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Richard Blatcher: Importance of Business Intelligence
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In this interview, our host, Rajiv Parikh is joined by Richard Blatcher, Director of Industry...
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Justin Bean: The Future of Smart Technology
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In this interview, our host, Rajiv Parikh, sits down with Justin Bean, Global Director of Smart...
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The Definitive Guide to Customer Success: Winning in the Subscription Economy
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Summary Delivering Exceptional Customer Experience in the Subscription Economy
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Deboshree Dutta: Data Mining and Its Importance
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In this interview, our host, Jessica Ly, is joined by Deboshree Dutta, Chief Product Owner at...
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Paul Wiener: Making Our Planet Energy Efficient
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What are GaN transistors and how can they help the planet by letting industries be more energy...
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Bill Roth: Economics of the Cloud
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In conversation with Jessica Ly, Bill Roth, Director of Cloud Economics, VMware, speaks about the...
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Phil Weintraub: Why the Mainframe is Still Going Strong
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In conversation with Jessica Ly, Phil Weintraub, Vice President, Client IT Transformation, IBM Z,...
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Kurt Kuckein: The Principles of Customer Strategy
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In conversation with Jessica Ly, Kurt Kuckein, Senior Director of Marketing, DDN Storage, explains...
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Christopher Fortuna: The Secret Sauce of Customer Success
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Is there a secret sauce to customer success, or does it require careful ongoing customer...
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Alvaro Celis: The Growing Popularity of Device-as-a-Service (DaaS)
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In conversation with Jessica Ly, Alvaro Celis, VP, Global Device Sales, Microsoft, speaks about how...
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Sonita Lontoh: 3D Printing - The Future of Manufacturing
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Sonita Lontoh, VP of Global Marketing at Hewlett-Packard, talks to our host, Jessica Ly, about the...
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State of Marketing Automation 2019: Drivers and Adoption
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Summary The Evolution of Marketing Automation: Key Insights from 2019
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Marian Favors: The Importance of a Customer-Centric Culture
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In this insightful conversation, our host, Rajiv Parikh talks with Marian Favors, Director of...
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Micheline Nijmeh: How Sales & Marketing Can Work Together to Maximize Growth
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How well can marketing and sales teams work together? What are the elements of a winning brand...
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Lauren Larson Diehl: Driving Customer Success in a CX World
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In this interview, our host, Jessica Ly, sits down with Lauren Larsen Diehl, Senior Director,...
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Armen Berjikly: Understanding Human Emotions Using Technology
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In conversation with Jessica Ly, Armen Berjikly, Senior Director, Product Strategy at Ultimate...
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Tim Chen: Male Allies in Diversity & Inclusion
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Tim Chen, Director, Web Marketing at Rubrik, takes us through an insightful conversation about...
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Mance Harmon: Digital Transformation via Public Distributed Ledger Technologies
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In this interview, our host, Kevin Benedict, sits down with CEO and Co-Founder of Hedera Hashgraph,...
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Janelle Raney: The Need for Constant Innovation
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In this interview, our host, Rajiv Parikh, sits down with Janelle Raney, Head of Product Marketing,...
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Ajit Deshpande: Data Analytics & AI in the B2B Market
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In this insightful conversation, our host, Rajiv Parikh, sits down with Ajit Deshpande, VP of...
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George Skaff: Voice - The Preferred Mode of Communication
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In conversation with Jessica Ly, George Skaff, VP of Marketing, Nuance, speaks about voice becoming...
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Etosha Thurman: Making Commerce Easier on the World's Largest B2B Network
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Global commerce can be incredibly complex and expensive for buyers and sellers alike. In this...
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Jack Marshall: Customer Success in Cyber Security
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In conversation with Jessica Ly, Jack Marshall, VP of Customer Success at Prevoty (Imperva), talks...
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Tifenn Dano Kwan: How the World’s Largest B2B Network Works
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In this interview, our host, Kevin Benedict, has an engaging conversation with Tifenn Dano Kwan,...
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Tina Tang & Cynthia Kaschub: Women in Big Data
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In this insightful conversation with Jessica Ly, Tina Tang, Senior Director at SAP, and Cynthia...
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Rawlinson Rivera: Trends and Risks in Hyper-Convergence
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In a conversation with our host, Rajiv Parikh, Rawlinson Rivera, the CTO of Global Field at...
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George Sadler: What Account-Based Experience Is All About
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Our host Jessica Ly sits down with George Sadler, Senior Director of Marketing Analytics at Adobe....
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Umang Bedi: Managing Rapid Growth, Customer Experience & Complexity
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Our host, Kevin Benedict sits down with Umang Bedi, the President of Dailyhunt, to discuss his...
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Jason Rose: Inside the Fast-Paced World of SAP CX
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Our host, Kevin Benedict, sits down with Jason Rose, CMO of SAP CX, as he explores his...
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Robert Rabe: A Look into SAP’s Digital Transformation Journey
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In this interview, our host, Kevin Benedict, sits down with Robert Rabe, Head of Commerical...
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LaSandra Brill: AI in Digital Marketing
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In this interview, our host, Jessica Ly, talks with LaSandra Brill, Head of Digital Experience and...
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Sanjay Uppal: SD-WAN Gains Mainstream Adoption Globally
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Our host, Jessica Ly, has an insightful conversation with Sanjay Uppal, VP & GM of VeloCloud at...
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Kashif Mahbub: Digital Transformation Starts with RPA
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In this interview, our host Jessica Ly chats with Kashif Mahbub, VP of Product Marketing at...
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Shimona Chadha: B2B Marketing Leverages B2C Practices
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Our host, Jessica Ly, chats with Shimona Chadha, AVP of Marketing at HCL Technologies, about how...
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Neil McGovern: SAP HANA Cloud Services & Data Warehouse Cloud
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Our host, Jessica Ly, has an exciting conversation with Neil McGovern, Senior Director of Product...
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Chris Huff: Managing RPA & Automated Tasks at Scale
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Our host, Jessica Ly, sits down with Chris Huff, Chief Strategy Officer at Kofax, to explore the...
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Tomasz Żernicki and Piotr Szczechowiak: Revolutionizing the Music Recording Industry
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In this interview, our host, Justyna Sidor, sits down with Tomasz Żernicki and Piotr Szczechowiak,...
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Nancy Porte: Improved CX Leads to Improved Customer Profitability
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Our host, Kevin Benedict, sits down for an insightful conversation with Nancy Porte, Global VP of...
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Giselle Lopes: Modernizing Supply Chain Operations
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In this exciting interview, our host, Jessica Ly, is in conversation with Giselle Lopes, Head of...
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Troy Tazbaz: Data Compliance & Data Center Investment Risk Mitigation
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Our host, Jessica Ly, sits down with Troy Tazbaz, VP of Corporate Operations at Oracle, to discuss...
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Jim Kruger: Mastering the "2 Seconds to Get 20 Seconds" Approach
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Our host, Jessica Ly, sits down for an insightful conversation with Jim Kruger, SVP of Product &...
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Jackie Palmer: What’s New in the SAP Marketing Cloud
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In this interview, our host, Kevin Benedict, sits down with Jackie Palmer, the Global VP of...
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Jerome Nadel: Data Security and Semiconductor Innovation
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In this exciting interview, our host, Jessica Ly, speaks with Jerome Nadel, CMO of Rambus and also...
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James Lee: Operating the World’s Largest B2B Network
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In this interview, our host, Kevin Benedict, speaks with James Lee, COO of SAP Ariba and...
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Mary Catherine: Customer Success Strategies to Improve Net Promoter Score
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In this interview, our host, Jessica Ly speaks with Mary Catherine, Director of Customer Success...
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Gower Smith: Revolutionizing Retail with Automation
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In this interview, our host, Patrick Ronan, speaks with Gower Smith, CEO of Swyft, about how his...
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Radu Ranga and Fred Studer: The Art & Science of SaaS Marketing
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In this interview, our host, Jesica Ly, talks with Radu Ranga, Head of Design, and Fred Studer,...
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Alonzo Canada: AI & Data from a Design Perspective
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Our host, Patrick Ronan, sits down with Alonzo Canada, VP of Design & Experience at ThoughtSpot, to...
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State of Video Marketing 2019: Impact of Videos on Purchase Decisions
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Summary Harnessing the Power of Video Marketing: Key Insights from 2019
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Satyam Vaghani: A Deep Dive into the True Value of IoT
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In this interview, our host, Kevin Benedict, sits down with Satyam Vaghani, VP and GM of all things...
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Karen Hardy: Evolving Technology and Leadership in the Contact Center Space
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In this insightful interview, our host Jessica Ly, sits down with Karen Hardy, VP, Product...
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Fiona Blakesley: Intuit Taps Distributed Workforce to Support Busy Tax Season
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Fiona Blakesley, Director of Customer Success for tax professional services, has no problem...
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Kate Woodcock: Best Practices for Customer Advocacy
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Customers want to be heard. They want their vendors to listen and respond. An important part of...
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Tim Bender: The Role of Influencers & Thought Leaders in Marketing
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In this exciting interview, our host, Kevin Benedict, sits down with expert Tim Bender, VP of...
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Gail Moody-Byrd: Using AI to Monitor and Reduce Industrial Waste
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In this interview, our host, Kevin Benedict speaks with Gail Moody-Byrd, CMO of Noodle.ai about...
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Luan Lam: A Sales & Marketing Approach to Recruitment
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In this insightful interview, our host, Jessica Ly, sits down with Luan Lam, VP of Talent for...
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Meenakshi Dhingra: Breaking Gender Expectations
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Challenging social expectations and breaking the gender mold is no easy feat—especially in today’s...
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Mika Yamamoto: Technology and Marketing Leadership
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In this insightful interview, our host, Kevin Benedict, talks with expert and veteran technology...
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Elizabeth Xu: Leading Digital Transformation
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In this engaging interview, our host, Jessica Ly, sits down with Elizabeth Xu, CTO of CP Group, to...
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Jeffery Kendall: Enterprise Mobility Grows Up and Out
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In this interview, Jeffrey Kendall, SVP and GM of Kony DBX, sits down for a chat with our host,...
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Rashim Mogha: Demonstrating Personal Branding & Leadership Tips
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In this interview, our host Jessica Ly speaks with Rashim Mogha, Senior Director of Product...
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Locke Truong: Digital Strategy for Ingram Micro Cloud
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In this interview, our host, Jesica Ly, sits down with Locke Truong, Head of Global Product...
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Gautham Pandiyan: A Deep Dive into Personalizing Customer Experiences
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Every company wants to be data-driven in order to personalize customer experiences, but many fail...
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Alberto Horihuela: Competing with Giants
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Our host, Jessica Ly, sits down with Alberto Horihuela, co-founder and CMO of fuboTV, to discuss...
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Piotr Kasak & Wojtek Wdowiak: Building the Perfect Team for Your Project
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In this interview, our host, Justyna Sidor speaks with Wojtek Wdowiak and Piotr Kasak, co-founders...
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Michael Musselman: Navigating Tech Alliances in the UCaaS Market
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Our host, Jessica Ly, sits down with Michael Musselman, the Director of Business Development &...
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Vidhya Srinivasan: Uncovering Key Trends and Innovative Marketing Techniques
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In conversation with our host, Jessica Ly, Vidhya Srinivasan, VP of Marketing at BMC Software,...
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John Licata: Turning Supply Chains into Value Chains
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Our host, Kevin Benedict, sits down with John Licata, VP of Marketing Strategy and Communication at...
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Christi Olson: Bing & Verizon Media Strengthen Search Partnership
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Our host, Jessica Ly,sits down with Christi Olson, Head of Evangelism for Search at Microsoft, to...
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Łukasz Raczkowski: Revolutionizing Firefighting, One Drone at a Time
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In this exciting interview, our host, Justyna Sidor, is in talks with Łukasz Raczkowski, CEO of...
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Kim Oslob: An Analytics Solution for Customer Success
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In this interview, our host, Jessica Ly, is in conversation with Kim Oslob, Senior Director of...
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Christian Hasker: Distributed Ledger Technologies & the Future
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In this interview, our host, Kevin Benedict, sits down with Christian Hasker, CMO of Hedera...
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Zlatko Vucetic: Unlocking Insights for Deeper Customer Understanding
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In this interview, our host, Kevin Benedict, is in conversation with Zlatko Vucetic, CEO of...
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Tom Thimot: How Socure is Keeping Up with Digital Transformation
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In this interview, our host, Kevin Benedict, is in conversation with Tom Thimot, CEO of Socure,...
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April Crichlow: Driving Customer Success, Diversity and Inclusion
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In this interview, our host, Kevin Benedict, is in conversation with April Crichlow, VP of Customer...
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Johnny Ayers: The Need for Online Identity Authentication
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As businesses increasingly move online, and digital interactions replace face-to-face exchanges,...
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Anand Akela: Leverage Software Test Automation to Accelerate Innovation
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In this insightful interview, our host, Jessica Ly, is in conversation with Anand Akela, VP of...
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Jennifer Ruth: Navigating the Subscription Economy for Customer Success
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In this interview, our host, Kevin Benedict, speaks with Jennifer Ruth, VP of Customer Success at...
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Nick Mehta: The Expanding CS Community
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In this interview, our host, Jessica Ly speaks with Nick Mehta, CEO of Gainsight, about the growing...
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Drew Hofler: Marketing Inside SAP Ariba’s Network Effect
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In this episode, host Kevin Benedict talks with Drew Hofler, VP of Portfolio Marketing at SAP...
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Grad Conn: Social and Mobile-First Strategies in a Digital World
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In this interview, Kevin Benedict sits down with Grad Conn, CXMO of Sprinklr, to discuss how...
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Parna Sarkar-Basu: Humanizing Marketing in a Digital Era
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In this interview, our host, Kevin Benedict, sits down for an engaging conversation with marketing...
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Vasu Jakkal: Marketing Insights and the Battle Against Cyber Threats
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Our host, Kevin Benedict has an engaging conversation with Vasu Jakkal, the CMO of FireEye. Vasu...
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Dave Foster: Digital Information Therapy for Patient Care
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In this interview, our host, Kevin Benedict, talks with Dave Foster, VP of Data Insights &...
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Leela Srinivasan: People Power Data Platforms
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In this engaging interview, our host, Kevin Benedict speaks with Leela Srinivasan, CMO of...
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State of Partner Relationship Management 2019
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Summary Enhancing Partner Relationships: Key Insights from 2019
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Val Matula: Innovation in Contact Centers
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In this exciting interview, Val Matula, CTO and VP of Emerging Products and Technology at Avaya,...
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State of Account Based Marketing 2018
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Summary Decoding ABM: Key Findings and Strategies for B2B Success
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State of Contact Centers 2018: The Role of AI in Transforming CSAT and the Workplace
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Summary Revolutionizing Customer Service: Insights from Contact Centers in 2018
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The State of E-Wallets and Digital Payments in India 2018
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Summary Understanding the Surge in E-Wallets and Digital Payments in India: Insights from 2018
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State of Customer Success 2018
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Summary Mastering Customer Success: Insights and Strategies from 2018
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Social Media Trends in India 2017
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Summary Discover How Social Media Shapes the Lives of Smartphone Users in India
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State of Product Marketing 2017
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Summary Insights and Trends in Product Marketing: 2017 Report
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Uber vs Ola: The Travel Pattern of Young India 2017
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Summary Analyzing the Battle of Ride-Hailing Giants: Insights from Young India
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State of Sales Enablement 2017
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Summary Revolutionizing Sales Strategies: Key Insights from 2017
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State of B2B Content Marketing 2016
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Summary Elevate Your B2B Strategy: Mastering Content Marketing for Maximum Impact
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State of B2B Marketing Metrics & Analytics 2016
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Summary Harnessing the Power of Marketing Analytics: Key Insights from 2016
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M-Commerce Trends in India 2016
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Summary Exploring Mobile Commerce Trends: Key Insights from 2016
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State of B2B Social Media Marketing 2016
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Summary Unveiling the Dynamics of B2B Social Media Marketing in 2016
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Expert B2B Marketing Guide 2015: Benchmark Imperatives and Insights
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Summary Unlock 2015’s Top B2B Marketing Insights and Strategies
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State of B2B Content Marketing 2015
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Summary Harnessing the Power of Content to Fuel Business Growth in 2015 and Beyond
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State of B2B Video Marketing 2015
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Summary Exploring the Impact of Video Marketing in B2B: 2015 Insights
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A Step-by-Step Guide to Effective Video Marketing
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Summary Elevate Your B2B Marketing Strategy with Video Mastery
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State of B2B Mobile Marketing 2015
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Summary Navigating the Mobile-First Era: Essential Strategies for B2B Marketing Success
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Savvy Marketer’s Playbook to Social Marketing Success
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Summary Unlocking Social Marketing Mastery: Your Essential Guide to Success
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State of B2B Marketing Metrics and Analytics 2015
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Summary Mastering B2B Marketing with Metrics and Analytics
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State of B2B Social Media Marketing 2015
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Summary Navigating the Landscape of B2B Social Media Marketing in 2015
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State of B2B Product Marketing 2015
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Summary Unveiling the State of B2B Product Marketing in 2015
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State of B2B Online Retail Marketplace 2015
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Summary Exploring the Dynamics of the B2B Online Retail Marketplace in 2015
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State of B2B Search Marketing 2015
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Summary Unlocking the Potential of B2B Search Marketing: Insights from 2015
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State of B2B Marketing 2015: Marketing Trends, Predictions and Forecasts
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Summary Driving Growth Through B2B Marketing: Strategies for Success
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State of Marketing Automation 2014
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Summary Unlocking the Potential of Marketing Automation in 2014
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State of B2B Customer Experience 2014
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Summary Transform B2B Customer Experience: Your Guide to Driving Customer-Centric Growth
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State of Search Marketing 2014
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Summary Navigating the Future of Search Marketing: Insights from 2014
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B2B Marketing Trends, Predictions & Forecasts 2014
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Summary Key Trends, Insights, and Strategies to Drive Growth in 2014
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State of B2B Product Marketing 2014
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Summary Transforming B2B Product Marketing: Insights from 2014
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State of B2B Event Marketing 2014
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Summary Transforming Business Engagement: Insights from B2B Event Marketing Remote work in the new...
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Video Marketing and Advertising 2014: Tactics, Measurement and Trends
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Summary Unlocking the Power of Video Marketing: 2014 Insights and Trends
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Pre-Sales Content Marketing Trends 2013
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Summary Transforming B2B Content Marketing: Insights into Pre-Sales Strategies
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Post-Sales Content Marketing Trends 2013
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Summary Unlocking the Power of Post-Sales Content Marketing
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B2B Social Media Marketing Trends 2013
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Summary Mastering the Art of B2B Social Media: Strategies to Drive Growth
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B2B Cross-Channel Marketing and Attribution Strategies 2013
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Summary Navigating a Multi-Channel World: Key Strategies for B2B Marketing Success
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Mobile Marketing Trends 2013
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Summary Discover the Latest Mobile Marketing Trends Transforming the B2B Landscape
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