Ogden, Utah – May 24, 2022 – Talent Ready Utah and MarketStar, in partnership with Davis, Ogden, and Weber School Districts, Davis Technical College, Ogden-Weber Technical College, and Weber State University, are pleased to announce the graduation of the first cohort of students from the Tech Sales Pathway, a work-based learning program that prepares students for a career path to sales roles in social media, SAAS, digital ads, IT, and cloud services.  

Ogden, Utah – April 14, 2022 – MarketStar, the global leader in outsourced sales and B2B revenue acceleration, has secured a location for their EMEA headquarters in Dublin's Central Park business district. The company plans to create up to 300 new jobs over the next 3 years, bringing its Dublin-based team to 500 people by 2025. The commitment to this larger presence in Dublin further strengthens MarketStar's international capabilities and delivery model built for clients that are focused on growth and scaling globally. 

OGDEN, UT (December 9, 2021) – MarketStar and Weber State University teamed up to launch the Sales Skill Challenge, a competition where over 80 students from 11 high schools along the Wasatch Front had the opportunity to compete in various sales competitions for cash awards and scholarships. The competition, sponsored by MarketStar and hosted by the Alan E. Hall Center for Sales Excellence at Weber State, is the first of its kind in Utah, advancing the skills of high school students and promoting career and college readiness in the Tech Sales Pathway program, launched earlier this Fall. 

OGDEN, UT (September 21, 2021) – MarketStar, in partnership with Talent Ready Utah, Davis Technical College, Ogden-Weber Technical College, and Weber State University, is pleased to announce the launch of the Tech Sales Pathways program in Davis, Ogden and Weber School Districts. MarketStar will lead the efforts to offer this newly developed work-based learning program providing students a career path to sales in social media, SAAS, digital ads, IT, and cloud services.     

MarketStar, the leader in customer engagement and outsourced B2B revenue acceleration, takes its customer success capabilities to new levels by partnering with Totango, the leading platform in customer success management.

MarketStar's Customer Success offering is an end-to-end solution that helps companies assess, design, implement and optimize a customer success solution that delivers results. MarketStar's customer success offering is focused on three core product areas: strategy and design, technology and intelligence implementation, and managed customer engagement.

A crucial element of any successful and scalable customer success strategy is the customer management platform. Forming a strategic partnership with Totango is the next step in scaling customer success solutions for MarketStar clients.

"Totango uniquely positions us to deploy and more effectively scale our own brand of customer success solutions for clients," Keith Titus, MarketStar CEO. "With Totango's flexibility in executing specialized customer success processes, MarketStar can properly leverage its decades of knowledge to help transform the way XaaS companies manage customer and partner success." 

Totango is a powerful customer management platform used by the fastest growing and largest enterprises to enable a proactive approach to customer success and optimize dynamic human and digital engagement. Combined with MarketStar's ability to scale customer success into under-served customer segments, and their expansive knowledge of customer and partner behavior, Totango perfectly aligns with MarketStar's strategies in customer adoption, retention, and growth.

"We are delighted MarketStar has chosen to build and scale their Customer Success business on Totango," said Guy Nirpaz, CEO and founder, Totango.  "Enterprises need a customer-centric solution that enables them to manage all their customer journeys quickly and agilely.  Totango's leading customer success technology and MarketStar's managed services will provide MarketStar's customers with the best-in-class solution to accelerate customer growth."

These combined capabilities can complement and enhance an existing customer success program or be deployed as a turn-key outsourced solution. Paired with MarketStar's full-funnel and partner sales services, this new style of customer success will optimize a company's revenue engine throughout the customer lifecycle.

For more than 32 years, MarketStar has provided fully enabled sales and success teams to help technology clients grow revenue, gain market share, and serve partners and customers. This new solution firmly positions the company as the leader in outsourced customer success solutions.

ABOUT MARKETSTAR
Through innovative customer engagement solutions, MarketStar accelerates growth from lead to recurring revenue with business-to-business (B2B) sales and customer success programs. Utilizing a blend of voice, digital, and field engagements, MarketStar has launched, sold and supported thousands of products and services on behalf of the biggest and most innovative companies across the globe. Founded in 1988, MarketStar pioneered the sales outsourcing industry and today has more than 1,200 employees worldwide. To learn more, visit www.marketstar.com.

ABOUT TOTANGO
Totango powers the world's leading customer-centric enterprises. The Totango platform provides access to all customer information, best practices, and relevant metrics so enterprises can proactively and intelligently operate their company centered on their customers. Leading customer-centric enterprises such as SAP, NTT, Google, and Zoom use Totango to run their customer journeys and initiatives, accelerating customer adoption, retention, growth, and advocacy.

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing and sales company, I've seen that the list of what demands marketers’ attention has also grown and is ever-changing.

Scaling too soon — before the data and sales processes trigger a green light — is a common reason I hear for startups failing. The Startup Genome Project analyzed 3,200 startups and found that 70% scaled prematurely.