At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing and sales company, I've seen that the list of what demands marketers’ attention has also grown and is ever-changing.

Scaling too soon — before the data and sales processes trigger a green light — is a common reason I hear for startups failing. The Startup Genome Project analyzed 3,200 startups and found that 70% scaled prematurely.