Ogden, Utah (2 May 2023) -- MarketStar, the global leader in outsourced sales and revenue acceleration solutions, has acquired Regalix, Inc., an award-winning global marketing and revenue operations company, along with all its subsidiaries, including Nytro.ai Inc., a modern and intelligent sales onboarding platform. The acquisition augments MarketStar’s Sales as a Service® global offering with expanded capabilities in demand generation, digital marketing, customer success, and digital ad operations.

MarketStar, the global leader in full-funnel outsourced sales solutions, has been recognized as one of the best companies for workplace culture and best companies for women by Comparably. These awards are derived directly from sentiment ratings provided by employees who anonymously rated MarketStar on Comparably.com during a 12-month period.

Ogden, Utah (December 6, 2022) MarketStar, the pioneer of B2B sales and revenue acceleration, welcomes Ezra Hookano as Senior Vice President, Head of Indirect Sales. As a seasoned expert with more than 20 years of channel experience, Ezra will lead the continued growth of MarketStar’s indirect sales business unit, ensuring the delivery of strong results for clients looking to grow revenue within their partner channel. 

OGDEN, UT (November 15, 2022) – MarketStar has received the Top Workplaces award from the Salt Lake Tribune for the fourth year in a row. The Ogden-based pioneer of B2B sales and revenue acceleration employs more than 1,600 employees globally, with more than 1,000 in the state of Utah. MarketStar accelerates growth through providing outsourced sales and customer success solutions to many of the world’s most innovative tech companies. 

Ogden, Utah – May 24, 2022 – Talent Ready Utah and MarketStar, in partnership with Davis, Ogden, and Weber School Districts, Davis Technical College, Ogden-Weber Technical College, and Weber State University, are pleased to announce the graduation of the first cohort of students from the Tech Sales Pathway, a work-based learning program that prepares students for a career path to sales roles in social media, SAAS, digital ads, IT, and cloud services.  

OGDEN, UT (December 9, 2021) – MarketStar and Weber State University teamed up to launch the Sales Skill Challenge, a competition where over 80 students from 11 high schools along the Wasatch Front had the opportunity to compete in various sales competitions for cash awards and scholarships. The competition, sponsored by MarketStar and hosted by the Alan E. Hall Center for Sales Excellence at Weber State, is the first of its kind in Utah, advancing the skills of high school students and promoting career and college readiness in the Tech Sales Pathway program, launched earlier this Fall. 

MarketStar, the leader in customer engagement and outsourced B2B revenue acceleration, takes its customer success capabilities to new levels by partnering with Totango, the leading platform in customer success management.

MarketStar's Customer Success offering is an end-to-end solution that helps companies assess, design, implement and optimize a customer success solution that delivers results. MarketStar's customer success offering is focused on three core product areas: strategy and design, technology and intelligence implementation, and managed customer engagement.

A crucial element of any successful and scalable customer success strategy is the customer management platform. Forming a strategic partnership with Totango is the next step in scaling customer success solutions for MarketStar clients.

"Totango uniquely positions us to deploy and more effectively scale our own brand of customer success solutions for clients," Keith Titus, MarketStar CEO. "With Totango's flexibility in executing specialized customer success processes, MarketStar can properly leverage its decades of knowledge to help transform the way XaaS companies manage customer and partner success." 

Totango is a powerful customer management platform used by the fastest growing and largest enterprises to enable a proactive approach to customer success and optimize dynamic human and digital engagement. Combined with MarketStar's ability to scale customer success into under-served customer segments, and their expansive knowledge of customer and partner behavior, Totango perfectly aligns with MarketStar's strategies in customer adoption, retention, and growth.

"We are delighted MarketStar has chosen to build and scale their Customer Success business on Totango," said Guy Nirpaz, CEO and founder, Totango.  "Enterprises need a customer-centric solution that enables them to manage all their customer journeys quickly and agilely.  Totango's leading customer success technology and MarketStar's managed services will provide MarketStar's customers with the best-in-class solution to accelerate customer growth."

These combined capabilities can complement and enhance an existing customer success program or be deployed as a turn-key outsourced solution. Paired with MarketStar's full-funnel and partner sales services, this new style of customer success will optimize a company's revenue engine throughout the customer lifecycle.

For more than 32 years, MarketStar has provided fully enabled sales and success teams to help technology clients grow revenue, gain market share, and serve partners and customers. This new solution firmly positions the company as the leader in outsourced customer success solutions.

ABOUT MARKETSTAR
Through innovative customer engagement solutions, MarketStar accelerates growth from lead to recurring revenue with business-to-business (B2B) sales and customer success programs. Utilizing a blend of voice, digital, and field engagements, MarketStar has launched, sold and supported thousands of products and services on behalf of the biggest and most innovative companies across the globe. Founded in 1988, MarketStar pioneered the sales outsourcing industry and today has more than 1,200 employees worldwide. To learn more, visit www.marketstar.com.

ABOUT TOTANGO
Totango powers the world's leading customer-centric enterprises. The Totango platform provides access to all customer information, best practices, and relevant metrics so enterprises can proactively and intelligently operate their company centered on their customers. Leading customer-centric enterprises such as SAP, NTT, Google, and Zoom use Totango to run their customer journeys and initiatives, accelerating customer adoption, retention, growth, and advocacy.